Similarly as we've done previously for Add a Link in T286816, we're interested in understanding the effect of Add an Image. In the experiment the treatment group (40% of new registrations) got Add an Image as their default task. Another 40% of registrations got Add a Link, while the remaining 20% were in the control group and did not get the Growth features.
Like we did for Add a Link, we'll focus on our KPIs:
- Activation
- Retention
- Productivity
- Revert rate
Additional parts might be added based on questions coming out of the leading indicators (T296364) or the funnel analyses (T300683 and T306845).