- Set up funnels using events from breadcrumb data.
- Show and report user paths, success/skips through onboarding screens.
Description
Description
Status | Subtype | Assigned | Task | ||
---|---|---|---|---|---|
Open | None | T301397 [EPIC] Onboarding and Guidance | |||
Resolved | Sharvaniharan | T305575 Analytics - Think about onboarding breadcrumbs | |||
Resolved | SNowick_WMF | T311532 Analyze Breadcrumb data for Onboarding |
Event Timeline
Comment Actions
Currently we have implemented a 50% sample rate for beta app data which appears to have been effective. Comparing current data to previous daily unique and event averages shows a 50% count of unique users and 59% of daily events. This is 2 days of data, will keep an eye on data volume but patch looks successful.
Comment Actions
Highlights of results:
- Of users who started at beginning of funnel 83.2% of unique users click the Get Started link and complete the entire cycle
- Account creation while onboarding has our highest completion (start to finish) success rate (20%). 10.3% of all new accounts are created during onboarding.
- Most frequently skipped screen is Explore (#2) (17.5%), then the first screen (13.9%) and least skipped is Reading Lists (#3) (5.8%)
- Counts are unique users completing each step in a 20 day data sample - date range 2022-08-05 - 2022-08-22. This analysis will be re-compiled when we have more data accumulated; completion rates and new accounts will be added to monthly metrics.