Recently Stefano Cannillo (web and communication consultant for WMIT) proposed the goal of "zero cookies" on the https://wikimedia.it website.

This is interesting from the point of view of site sustainability, and technically very easy to achieve now, thanks to Matomo global settings.

Benefits of "zero cookies" in WMIT websites

• welcomed by our GDPR consultant
• we can remove the annoying "cookie banner"
• somehow counter-trend compared to Facebook, Google, Amazon, etc., that is positive at the level of communication

Calculated consequences

• Unique Visitors: less accurate
  • Wikimedia Italy is not interested in tracking single users
• Returning visitors: less accurate
  • Wikimedia Italy is not interested in tracking visitors habits
• Ecommerce conversions: much less accurate
  • Wikimedia Italy is not an e-commerce
  • even if applied in a donation context: Wikimedia Italy is not interested in deep-tracking how an user decided to do an action
• Days since last visit + Visits by visit count
  • Wikimedia Italy has not the tracking goals of a social network or a news agency with users to be retained

Source:

https://matomo.org/faq/general/faq_156/

Everything else will be kept instead (e.g., "hits per page").

In short

Since WMIT is a non-profit focused on sharing free knowledge with free software; and since profiling physical users is not their goal,

Probably it's OK to activate the "zero cookies" mode on Wikimedia IT Matomo.

We can also prepare a small news for this milestone (some of our activists will be happy).

Support

• @stefano.cannillo (consultant for WMIT - original proposer)
• @valerio.bozzolan (volunteer - in WMIT Tech Commission)
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