Description
Thank you pages for: sv, it, ja, fr, nl + en version for each wiki
Objective:
As part of WMF's work around the Newcomer Experience Pilot, we have this objective: Account creation: internet users in our target markets learn that they can contribute to Wikipedia, are prompted to begin contributing and to create an account to have access to the newcomer experience.
Background:
Last year, the Newcomer Experience Pilot project tested several different ways to increase account creation and activation.
The Thank you page experiment was only conducted in a few regions / languages, but showed promise:
~29,000 Registrations, ~1,300 Constructive Activations (defined as editing within 24 hours of registration and that edit not being reverted within 48 hours).
This task is for making the custom account creation pages that will be used for upcoming fundraising campaigns.
NOTE: There has been some discussion about setting this up in a similar way as Growth Community Configuration, so non-engineers can easily set these up. Let's approach this task in an agile / iterative way and set up the backend so it's easier to set up these custom account creation pages. Then if it is decided that we want to continue to scale this work, then eventually we can set up the frontend so communities and non-devs can help set up these custom account creation pages.
Campaign summary: The fundraising team maintains the “Thank you page”, which all donors from emails and banners see after completing their donation. We’re hoping to add a permanent call to action for “learn to edit Wikipedia” that goes to the Newcomer features on this page in these countries.
Request Description: Create landing pages for donors clicking on the CTA from the thank you page.
| # | Region | Language | wiki project | campaign URL pattern | Beta URL | Test URL | Prod URL |
| 1 | Northern and Western Europe | Swedish | svwiki | typage-nwe-sv-2023 | desktop, mobile | desktop, mobile | desktop, mobile |
| 2 | Northern and Western Europe | English | svwiki | typage-nwe-sv-2023 | desktop, mobile | desktop, mobile | desktop, mobile |
| 3 | Northern and Western Europe | Italian | itwiki | typage-nwe-it-2023 | desktop, mobile | desktop, mobile | desktop, mobile |
| 4 | Northern and Western Europe | English | itwiki | typage-nwe-it-2023 | desktop, mobile | desktop, mobile | desktop, mobile |
| 5 | Northern and Western Europe | French | frwiki | typage-nwe-fr-2023 | desktop, mobile | desktop, mobile | desktop, mobile |
| 6 | Northern and Western Europe | English | frwiki | typage-nwe-fr-2023 | desktop, mobile | desktop, mobile | desktop, mobile |
| 7 | Northern and Western Europe | Dutch | nlwiki | typage-nwe-nl-2023 | desktop, mobile | desktop, mobile | desktop, mobile |
| 8 | Northern and Western Europe | English | nlwiki | typage-nwe-nl-2023 | desktop, mobile | desktop, mobile | desktop, mobile |
| 9 | East, Southeast Asia, and Pacific | Japanese | jawiki | typage-eseap-ja-2023 | desktop, mobile | desktop, mobile | desktop, mobile |
| 10 | East, Southeast Asia, and Pacific | English | jawiki | typage-eseap-ja-2023 | desktop, mobile | desktop, mobile | desktop, mobile |
Describe user experience after account creation for each page: Users will click on the “learn to edit” CTA on the thank you page and come to the donor-specific create an account page, then be brought to the homepage. They will not go to the welcome survey (even in Spanish Wikipedia even though the welcome email campaign is running there).
Creative assets to be provided: Image(s) for desktop version, (Smaller) image(s) for mobile version, Text copy for desktop, (Reduced) text copy for mobile. Landing pages will have the same heart image as mentioned in this example.
Format of assets: Text for desktop and mobile versions of landing pages.
Text Copy: Fundraising: TY Page landing pages copy
- French Translations
- Japanese Translations
- Italian Translations
- Swedish Translations
- Dutch Translations
Specify placement of assets for each page: (please use this example to describe the placement of assets for both desktop and mobile versions - where should the image or video go, where should the bolded or non-bolded text go, etc.) Exactly the same design as example
Include standard data disclaimer: Yes
- English: By creating your account on this page, it will be associated with this campaign for experience and analysis purposes.
Campaign dates:
Deadline date for providing assets (we will need at least a couple of weeks for testing and making changes):
Name of final approver of the campaign materials: Haley Nordeen
