Hi iOS app colleagues! I'm writing to kick off the fundraising messages y'all run in the Wikipedia app conterminously with our web Wikipedia end of year push. Sorry for getting this started a bit late, let me know if you have any concerns about execution on your end.

Dates: 29 November - 31 December
Language: English only
Countries: US, CA, GB, IE, AU, NZ

We'll be able to track clickthroughs and donations on our side.

We can carry forward the same designs and functionality from last year (T294996), but we have some updated copy and new links for you:

US

To all our readers in the U.S.,
The Wikimedia projects, which include Wikipedia and 12 sister sites, are something special. Like a library or a public park where we can all go to learn—a refuge for the mind. Each year, we ask readers to pitch in whatever they can comfortably afford to make access to free knowledge possible. Most people don't give, and that's totally ok. That's the beauty of it—the work and donations of a few make something beautiful possible for everyone in the world. We are financially secure because each year, enough people choose to donate $2.75 or whatever seems right. If you'd like to help this year, give whatever you like. Thank you. — The Wikimedia Foundation

CA

To all our readers in Canada,
The Wikimedia projects, which include Wikipedia and 12 sister sites, are something special. Like a library or a public park where we can all go to learn—a refuge for the mind. Each year, we ask readers to pitch in whatever they can comfortably afford to make access to free knowledge possible. Most people don't give, and that's totally ok. That's the beauty of it—the work and donations of a few make something beautiful possible for everyone in the world. We are financially secure because each year, enough people choose to donate $2.75 or whatever seems right. If you'd like to help this year, give whatever you like. Thank you. — The Wikimedia Foundation

AU

To all our readers in Australia,
The Wikimedia projects, which include Wikipedia and 12 sister sites, are something special. Like a library or a public park where we can all go to learn—a refuge for the mind. Each year, we ask readers to pitch in whatever they can comfortably afford to make access to free knowledge possible. Most people don't give, and that's totally ok. That's the beauty of it—the work and donations of a few make something beautiful possible for everyone in the world. We are financially secure because each year, enough people choose to donate $2.75 or whatever seems right. If you'd like to help this year, give whatever you like. Thank you. — The Wikimedia Foundation

NZ

To all our readers in New Zealand,
The Wikimedia projects, which include Wikipedia and 12 sister sites, are something special. Like a library or a public park where we can all go to learn—a refuge for the mind. Each year, we ask readers to pitch in whatever they can comfortably afford to make access to free knowledge possible. Most people don't give, and that's totally ok. That's the beauty of it—the work and donations of a few make something beautiful possible for everyone in the world. We are financially secure because each year, enough people choose to donate $2.75 or whatever seems right. If you'd like to help this year, give whatever you like. Thank you. — The Wikimedia Foundation

GB

To all our readers in the UK,
The Wikimedia projects, which include Wikipedia and 12 sister sites, are something special. Like a library or a public park where we can all go to learn—a refuge for the mind. Each year, we ask readers to pitch in whatever they can comfortably afford to make access to free knowledge possible. Most people don't give, and that's totally ok. That's the beauty of it—the work and donations of a few make something beautiful possible for everyone in the world. We are financially secure because each year, enough people choose to donate £2 or whatever seems right. If you'd like to help this year, give whatever you like. Thank you. — The Wikimedia Foundation

IE

To all our readers in Ireland,
The Wikimedia projects, which include Wikipedia and 12 sister sites, are something special. Like a library or a public park where we can all go to learn—a refuge for the mind. Each year, we ask readers to pitch in whatever they can comfortably afford to make access to free knowledge possible. Most people don't give, and that's totally ok. That's the beauty of it—the work and donations of a few make something beautiful possible for everyone in the world. We are financially secure because each year, enough people choose to donate €2 or whatever seems right. If you'd like to help this year, give whatever you like. Thank you. — The Wikimedia Foundation

Donate link: https://donate.wikimedia.org/?uselang=en&appeal=JimmyQuote&utm_medium=WikipediaApp&utm_campaign=iOS&utm_source=app_2022_6C_iOS_control&monthlyconvert=Default
Donor policy link: https://foundation.wikimedia.org/wiki/Donor_privacy_policy/en