We want to test the banner copy that the WMF is currently using in their fundraising banners.
Acceptance Criteria
- The banners are based on the variant banner of desktop-en-02.
- The variant banner uses different copy (see below).
- Banner screenshots are created and uploaded to Shutterbug.
| Element | Copy |
|---|---|
| Non-slider headline | ℹ️ To all our readers in Germany, |
| Non-slider paragraph | This { currentDayName } we interrupt your reading to humbly ask you to support Wikipedia’s independence. Only 1% of our readers give. Many think they’ll give later, but then forget. If you donate just €5, or whatever you can this { currentDayName }, Wikipedia could keep thriving for years. We don't run ads, and we never have. We rely on our readers for support. We serve millions of people, but we run on a fraction of what other top sites spend. Wikipedia is special. It is like a library or a public park where we can all go to learn. If Wikipedia has given you €5 worth of knowledge this year, take a minute to donate. Show the world that access to neutral information matters to you. Thank you. |
| Slide #1 headline | ℹ️ To all our readers in Germany, |
| Slide #1 paragraph | This { currentDayName } we interrupt your reading to humbly ask you to support Wikipedia’s independence. Only 1% of our readers give. Many think they’ll give later, but then forget. |
| Slide #2 | If you donate just €5, or whatever you can this { currentDayName }, Wikipedia could keep thriving for years. We don't run ads, and we never have. We rely on our readers for support. We serve millions of people, but we run on a fraction of what other top sites spend. |
| Slide #3 | Wikipedia is special. It is like a library or a public park where we can all go to learn. If Wikipedia has given you €5 worth of knowledge this year, take a minute to donate. Show the world that access to neutral information matters to you. Thank you. |
Notes
- The new copy is slightly longer. If that results in a higher variant banner, the sentence "Show the world that access to neutral information matters to you." can be removed.