User story:
As the Growth Product Manager I want to check instrumentation and account creation to be sure this release is being monitored and having the impact that we expect.
Objective:
As part of WMF's work around the Newcomer Experience Pilot, we have this objective: Account creation: internet users in our target markets learn that they can contribute to Wikipedia, are prompted to begin contributing and to create an account to have access to the newcomer experience.
Background:
Last year, the Newcomer Experience Pilot project tested several different ways to increase account creation and activation:
https://meta.wikimedia.org/wiki/Research:Newcomer_Experience_Pilot_Project-_Thank_You_Pages_and_Thank_You_Banners
The Thank you page experiment was only conducted in a few regions / languages, but showed promise:
~29,000 Registrations, ~1,300 Constructive Activations (defined as editing within 24 hours of registration and that edit not being reverted within 48 hours). We are now expanding this experiment to more languages and regions.
Acceptance Criteria:
Given the edit / create account call to action is added to Thank You pages,
Then one week after launch, we quickly check data to make sure instrumentation is working as expected and the account creation metrics look healthy