Design Research wants to deploy a survey on English Wikipedia to drive participants to a research program.
Objective: Recruit users from the Anglophone world via English Wikipedia to register for our research participant database.
Goal: 1000 new participants
Audience: USA, Canada, UK, Ireland, Australia, New Zealand.
When: As soon as possible.
Estimated duration: 1-2 weeks.
The survey will be deployed with 0.002 coverage and adjusted as needed.
I estimate ~500 participants per day based on an average 0.4% positive response ratio and ~70M unique devices daily. The actual number should be significantly less as the survey will be restricted to a subset of countries and historically the positive response ratio with a similar audience (Japanese) was drastically less than the average.
Tasks
- Update Messages (TranslateWiki)
- Deploy to Production
- Disable Survey
