This field is HTML and while we were investigating something else (T351871), this table showed up as the biggest table of x1 (and by far, more than the next top ten tables combined).
Compressing the HTML is an extremely low hanging fruit improving not just storage but also network and performance since the compression ratio of HTML is pretty good and we already do that with ParserCache and some other raw blobs. You can simply call gzdeflate in store and gzinflate when retrieval. Keeping b/c for the existing entries might be a bit tricky though.
