Google has announced new requirements for sending email to gmail accounts effective 2024-02-01. This is a tracking task to review what (if anything) is required for VRTS to be compliant.
Requirements for all senders
- Set up SPF or DKIM email authentication for your domain.
- Ensure that sending domains or IPs have valid forward and reverse DNS records, also referred to as PTR records.
- Use a TLS connection for transmitting email.
- Keep spam rates reported in Postmaster Tools below 0.10% and avoid ever reaching a spam rate of 0.30% or higher.
- Format messages according to the Internet Message Format standard (RFC 5322).
- Don’t impersonate Gmail From: headers. Gmail will begin using a DMARC quarantine enforcement policy, and impersonating Gmail From: headers might impact your email delivery.
- If you regularly forward email, including using mailing lists or inbound gateways, add ARC headers to outgoing email.
Requirements for high-volume senders
I don’t have data on this atm but I would not be surprised if we’re over the 5k emails per day threshold.
- Set up DMARC email authentication for your sending domain. Your DMARC enforcement policy can be set to none.
- For direct mail, the domain in the sender’s From: header must be aligned with either the SPF domain or the DKIM domain. This is required to pass DMARC alignment.
- Marketing messages and subscribed messages must support one-click unsubscribe, and include a clearly visible unsubscribe link in the message body.
- This does not apply to VRTS messages, since you do not subscribe to support requests.