I love the idea of adding in more interesting edit milestones. It would also be interesting to A/B test at some point to learn more about the impact of these notifications.

Somewhat related: the Growth team ran some experiments recently with adding in two different types of edit milestones for new editors:

• notifications to "keep going" or "get started"
• post-edit messages to "level up" or "try a suggested edit"

Designs and project info: https://www.mediawiki.org/wiki/Growth/Positive_reinforcement#Leveling_up_3
Experiment results: https://www.mediawiki.org/wiki/Growth/Positive_reinforcement#Levelling_up_experiment_results

There were some decent experiment results:

We find that the notification leads to a significant increase in newcomer activity in the week following the notifications being sent. Newcomers are more likely to return and make an edit, which also increases the average number of edits made during that week.

I don't think Growth can pull in this work immediately, but I do hope eventually we can consider tasks like this when we refocus on Positive Reinforcement improvements.

@KStoller-WMF, would having the number of edits on which milestone notifications trigger be a potential application of MediaWiki-extensions-CommunityConfiguration? Aside from the quirkier options Ladsgroup mentioned (which I love), the current notifications also miss many milestones that are socially considered a big deal (as @Kerry_Raymond recently pointed out). Adding notifications every 10,000 edits up to 100,000 and every 100,000 edits up to 1 million would probably be an improvement.

I really like this idea, though I’m not sure Growth will be able to prioritize it right away given our current annual plan focus. That said, a project like this aligns well with the Contributor Strategy particularly our goal to make contribution more meaningful through an experience centered on human connections and impact.

@ifried do you see an idea like this being a Growth Team project or more of a future Connection Team idea?

Thanks for including me in this conversation, @KStoller-WMF!

Yup, I think either team could take on this project (or something similar), depending on roadmap/strategy/priorities. I see it potentially intersecting with some Connection team work we're considering for the future, so I added it to our team backlog.