Background
Conduct an analysis at 30 days after release into production.

30 Days- March 22, 2024

The Task

• Pull main metrics for end of quarter reporting
• Prepare full metrics for offsite

End of Quarter Metrics

• KR: 1.1 10% increase in article page interaction as a result of internal app referral (Broken down by Article Previews and clicks through to article)

Offsite full metrics

Validation

KR: 1.1 10% increase in article page interaction as a result of internal app referral (Broken down by Article Previews and clicks through to article)
KR 1.2: 30% of folks try the feature more than 1 day
KR: 1.3: 3000 people save, share or watch an article as a result of feature
KR 1.4 10% of users click through to article view from places

Guardrails

KR 1.1: At least 70% of representative users that provide feedback about feature report satisfaction

Curiosities (nice to have)

Do people who engage with Nearby have higher pageviews than those that do not
What % of people open the feature as are result of the tooltip?
How does engagement with Android Nearby compare to iOS?

*Note we will compare folks that have updated their app vs those that did not

Target Quant Regions and Languages to check geo bias

South Asian Readers

Languages:

• English
• Bangla
• Hindi
• Urdu

Target Qualitative Audience

• Users that indicated interest in the feature
• Readers in South Asia