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Endowment 'Thank You' email/receipt sent in English to non-English donors
Open, Needs TriagePublic

Description

A kind donor (Zendesk 1491976 | cid 1491976) brought to our attention that their Endowment donation receipt was sent in English, even though their Civi language is Spanish/Spain.

We attempted to re-send the donation receipt in Spanish per the donor's request, however the preview dialogue shows an English-language receipt, so the request could not be completed.

I also located an Endowment donor from Japan (cid 64125014) and their receipt was sent in English, even though their Civi language is Japanese.

Could we investigate the reason why the Endowment receipts are being sent in English to these non-English donors?

Event Timeline

Hi @LWadleigh it looks like the Endowment TY message only exists in English and Swedish at this point. You can add new translations here: https://civicrm.wikimedia.org/civicrm/admin/messageTemplates?reset=1#/workflow

AKanji-WMF added subscribers: CDenes_WMF, AKanji-WMF.

@LWadleigh you may want to connect with @CDenes_WMF about adding more languages - let me know if you need any help.

I'll add it to my to-do list, after the 'TY' letter revamping. Thanks, everyone!

Hello. Until now we have always been told to keep everything Endowment related to English-only.
As far as I know, we don't do Endowment fundraising in non 6C so I'm curious to know how someone in Japan was able to donate to the endowment (and I'm assuming the Spanish donor was Spanish-USA?). Any explanation?

That is what I hoped to see but after reviewing the CIDs, they are each from their respective countries!

CID 64125014
Referrer: donate.wikimedia.org/wiki/Ways_to_Give/ja
UTM Campaign: C11_Waystogive
UTM Key: otherAmt_0~time_22
Banner: Waystogive

CID 1491976
Referrer: donate.wikimedia.org/wiki/Ways_to_Give/es
UTM Campaign: C11_Waystogive
UTM Key: otherAmt_0~ptf_1~time_54
Banner: Waystogive

Ok interesting. I'll check in with Caitlin Virtue as to if this is an intentional donor behavior. As I was always under the impression that endowment donations should be English & 6C only. Will circle back

Sorry late to this thread.

Not sure if this is helpful but we provide a link to the endowment donation form on the Japanese ways to give page (about middle ways down the page) > https://donate.wikimedia.org/wiki/Ways_to_Give/ja

Same thing with Spanish WTG (and presumably other languages?) > https://donate.wikimedia.org/wiki/Ways_to_Give/es.

I'm wondering if folks are getting to WTG either by a google search or finding it some other way and then donating to the endowment from that link on WTG page?

From caitlin virtue:

We do not target small dollar donors outside 6c countries for Endowment gifts, but anyone is able to give to the Endowment. Both of these donations appeal to be spontaneous gifts. One seems to have come through the ways to give page. I’m not sure about the other
(we do target non-6c mid level and major donors, but all of that outreach is done in English)

The WTG page is being refreshed and translations are being updated. If we wanted to, we could remove the 'Endowment' section in non-english where the link is found. Which would prevent these Endowment 'Thank You' email sent in English to non-English donors. I'll check with Caitlin and circle back

Hi all. Decision has been made by Caitlin Virtue to keep the Endowment section in the non-english WTG page. Context:

Let’s keep it in [the WTG page] for now. At the extremely low rate of complaints, I don’t think it’s worth the work to do the translations [of the emails]. And I’m honestly intrigued by non-English donors choosing to give to the Endowment. Our experience to date has shown that the concept of long term fund isn’t common in many parts of the world so donors have mixed reactions when they learn about it. I’ll be interest to see if more non-English donors choose to give to the fund.

Thus, we can consider this resolved.

Would it be possible to see how many donations we're received to the endowment in non-English / non-6C?

We have only had 2 complaints, but generally for every complaint, there are a good number who never reach out, but who walk away without saying anything.

Ideally if we have endowment giving on non-English WTG pages, we should have the receipt in that language too, otherwise it feels like a less than optimal donor experience.

@krobinson Here's what I can get for languages with a quick query on the contribution_tracking table:

select language, count(*) from civicrm_contribution_tracking where utm_medium='endowment' and contribution_id is not null and language <> 'en' group by language order by count(*) desc;
languagecount(*)
sv21476
ja375
fr94
it35
es34
cs31
es-41916
pt-br15
da10
de8
nb7
nl6
he3
pt3
ru3
ro2
zh-hans2
en-gb2
ca2

Hi @Ejegg, are these counts of all time? Not time boxed?

Sweden we ran a Swedish and English Endowment campaign back in 2020 I think it was. It was around the time we were all at All Hands in San Francisco pre-Pandemic. I think we probably have a Swedish Endowment TY Email in production due to that intentional campaign (@TomaszGorski could you please confirm). So that high count makes sense.

But the high count for Japanese is a bit puzzling.

Hi @CDenes_WMF ,

Here is what I could gather from my search:

  1. There is an existing TY email for Endowment in Swedish only, the copy dates back from FY1920, as you indicated (see here documents: TY email copies in this one and Endowment campaign Main Translation File here.
  1. I can confirm that there is no other copies for thank you emails than English and that Swedish one. Since then, as translation work, we (me and Camille) haven't been translating the Thank you endowment copy into other languages.
  1. The previous version of the Ways to Give page include Endowment on it in all languages.
  1. The refreshed version of the Ways to Give page (link here) doesn't include the Endowment section for all non English version (following a question from me to Amy Fowler and Evelyn Martin: link to resolved comment here).
  1. You can see that the refreshed version of the Ways to Give page in Dutch and French doesn't include the Endowment section.
  1. All the other languages have not been updated yet. When they will be updated, the section about the endowment will not be part of the Ways to Give page anymore (unless this phabtask leads to a different outcome). IF the Endowment section needs to be urgently removed from all non English versions of the Ways to Give pages, let me know, I can do that.

Thank you Tomasz! That's really helpful. Let me just inform Caitlin V (can't seem to find her in Phab) that the direction we were given was to remove the Endowment section from the translatable source text

Hi @Ejegg, are these counts of all time? Not time boxed?

Yep, those are all-time counts

Hi all. I've confirmed with Caitlin Virtue that it's OK on her end that we are removing the Endowment section from the WTG page refresh. So this non-English Endowment traffic will be resolved soon as we complete the translation update