Background

WE 3.2.2. hypothesis for FY 24/25

Increasing the prominence of entry points to donations on the logged-out experiences of the web mobile and desktop experience will increase the clickthrough rate of the donate link by 30% Year over Year.

User story

• As a casual (i.e. logged out) reader and potential donor who doesn't engage with banner campaigns, I want to see a donation link on both mobile web and desktop reading interfaces, so that I can reach the WMF donation page.

Requirements

TBD

BDD

TBD

Test Steps

TBD

Design

TBD

Acceptance criteria

TBD

Communication criteria - does this need an announcement or discussion?

TBD

Rollback plan

TBD
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