Background
- We would like to run an experiment on the UI of the empty state of search. This ticket will cover investigating different options for the set up for this experiment and making a recommendation for the best option
User story
- As a developer, I would like to know what the best way to deliver an experimental version of the empty search state is so that I can understand whether the empty state of search is an effective placement for recommendations
Requirements
Metrics requirements
The experiment designed should allow us to track the following (or as much as the following as possible)
Quantitative metrics - high priority
- Search sessions initiated
- Impressions of search suggestion
- Clicks on suggestions
- Text types into search - i.e. we would want some way to know whether a session was completed using a suggestion, completed using search (they began typing and selected a result), or abandoned
Qualitative metrics - nice to have
- Overall interest in search suggestions
- Overall satisfaction with UI of feature
- Ease of use of functionality itself
Other constraints
- The experiment should take no more than 2 weeks to build and set up
- The experiment cannot run for more than 2 weeks
- Nice to have - a group large enough to test on as to render the results statistically significant
- Nice to have - the ability to compare the results to similar results from features such as related pages
- Nice to have - the ability to measure external referrals for the pages of the test
Acceptance criteria
- Based on the list from T371230: [Spike 1 day] Identify delivery mechanism of experiment pt 1 and the metrics requirements above provide suggestions for 2 potential experimental setups that would cover the majority of the requirements
- Document proposal and share with team
Communication criteria - does this need an announcement or discussion?
- Define communication criteria for experiment
Rollback plan
- What is the rollback plan in production for this task if something goes wrong?
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