Something we should do in general, and specifically to get native trace sampling (cfr T378190).
The upgrade will also fix the following spurious message from thanos-query cc @CDanis
level=error ts=2025-01-17T09:59:26.017154668Z caller=bridge.go:30 msg="OpenTelemetry ErrorHandler" err="OTLP partial success: empty message (0 spans rejected)"