User story & summary:
As the Growth team Product Manager, I want to A/B test the surfacing the "Add a link" task on pilot wikis, so that we can better understand the impact on newcomers and constructive activation.
Project Details
- Growth team project page: Constructive activation experimentation
- This task is part of the WE1.2 Key Result from FY24-25.
- Related Epic: T362584: [EPIC] Surface Structured Tasks to new editors (FY24/25: WE1.2.3 & WE1.2.6 & WE1.2.9)
Experiment details:
Surfacing "Add a link" Structured Tasks Measurement Plan
Experiment Group: Receive access to experiment (AKA they may see an "Add an link" suggestion in Read mode if they visit an article with a suggestion)
Control Group: Will NOT have access to suggestions in Read mode, but may still have access to "Add a link" suggestions on the Homepage
Pilot wikis:
After an initial alpha test (T379976), we will complete a more robust A/B test on pilot wikis.
The Pilot Wikis included in this experiment are:
- eswiki
- frwiki
- arzwiki
ruwiki- ptwikki
- fawiki
- idwiki
Acceptance Criteria:
- Sample size: 100% of logged in accounts with zero edits. 50% in control and 50% in experiment.
- Complete A/B test set-up and release the experiment to a testing environment agreed-up with QA.
The actual deployment to pilot wikis is covered by: T385343: Surfacing "Add a link" Structured Tasks: Experiment Release (FY24/25 WE1.2.9)