Objective:

Effectively communicate the results of the English Wikipedia "Add a Link" experiment (FY24/25 WE1.2.11) to relevant English Wikipedia communities. This includes informing and engaging volunteers, sharing evidence of the feature’s impact, highlight improvements based on community feedback, gathering feedback, and aligning on next steps for broader release to newcomers at enwiki.

Communication goals:

1. Enable full rollout of "Add a Link" to 100% of newcomers on English Wikipedia
   1. Completing task T389018: [Epic] Add a Link (Structured Task): 100% Release at English Wikipedia will allow the Growth team to disable the current 20% A/B test and move forward with additional experiments on enwiki using the GrowthExperiments extension.
   2. A complete rollout will ensure a more consistent onboarding experience across all newcomers.
2. Share results of the most recent experiment
   1. Summarize findings from T382603: Add a link (Structured task): English Wikipedia A/B test & Experiment Analysis (FY24/25 WE1.2.11) once the final report is available. (Diff post? Signpost?)
3. Share recent feature improvements based on community feedback:
   1. T393688: Allow limiting "Add a Link" to new editors
   2. T386867: Add a Link: add "do not link" rule for country names (Q6256) on English Wikipedia
4. Advise on Community Configuration settings for “Add a Link”
   1. Provide guidance and recommendations for how to adjust the task using Community Configuration tools.

Target Audience:

English Wikipedia editors, especially experienced contributors and patrollers who help make decisions about features for new editors.

Related documentation, data, and discussions:

Experiment analysis:

• T382603: Add a link (Structured task): English Wikipedia A/B test & Experiment Analysis (FY24/25 WE1.2.11). The final report should be published soon.

Project pages & previous experiment reports:

• Constructive Activation Experiment project page
• Add a Link Project Page
• Add a Link Help Page
• Previous Add a Link Experiment results

Previous enwiki discussions:

• Should English Wikipedia enable the Suggested Links newcomer task?
• Improvements to "Add a link"

Previous rollout tasks:

• T382382: Add a link (Structured task): Increase rollout on English Wikipedia to 5%
• T384551: Add a link (Structured task): Increase rollout on English Wikipedia to 10%
• T386029: Add a link (Structured task): Increase rollout on English Wikipedia to 15%
• T388289: Add a link (Structured task): Increase rollout on English Wikipedia to 20%

Acceptance Criteria:

• A communications plan is drafted & reviewed by Kirsten and Benoît
• The communications plan is executed across appropriate channels
• Summarize feedback for team review, and escalate questions or concerns as necessary