Deploy a CentralNotice banner on high-traffic Wikipedias (e.g., English Wikipedia) in regions (e.g., Nigeria) where we want to increase awareness about ~5 smaller Wikipedias (e.g., Obolo). The banner should include information about:
- A small wiki to raise awareness.
- Newly enabled GrowthExperiments to enhance feature discoverability.
There can be a stretch goal to add an interstitial page between the banner and the small wiki. The page could include information about account creation guidelines, informational videos about editing in the local context, and an invitation to explore GrowthFeatures and edit a popular article on their wiki.
This intervention aims to complement the efforts of enabling GrowthExperiments to bring new contributors onboard and encourage them to try out the feature.
The Yoruba Wikipedia community previously tried a similar approach in the Recruit Readers as Writers initiative with promising results. In January 2022, 1,030 users were reached, 193 Wikipedia accounts were created, and 10 active editors remained after 1 year, with 374 articles created and 1.79M bytes added.
Also see, learnings from a previously run social media marketing campaign.