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Develop proposal for understanding how to support moderator motivations
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Description

Draft scope
Develop a proposal for further research around how to best support moderators based on their motivations. This is a complementary task to T387462, which is focused on the design of a central location for moderators and what sort of features might be relevant. This task may have some overlap but focuses on more long-term and broader questions around what factors might impact the transition to moderating and retention. It is expected to be focused on desk research and analysis of past survey data in this quarter.

There are a number of potential interventions that are in scope to evaluate that could directly relate to the motivations of moderators:

  • Impact reinforcement – e.g., see Growth:Positive reinforcement
  • Incentives – e.g., access to The Wikipedia Library or other user access levels, things of value off-wiki such as certificates.
  • Making tasks more enjoyable/rewarding – e.g., if socialization/collaboration is an important motivation, helping editors connect with each other via moderation.
  • It is very possible that the research will also identify other interventions that could then be the focus of further research.

Potential research questions:

  • What factors are most important to editors taking on moderation work?
  • What factors are most important to editor/moderator retention?
  • Do editors see moderation as separate from editing?
  • Which editor motivations are best aligned with moderation work?
  • Which motivations can be supported via impact reinforcement or incentives? Which require more extensive interventions?
  • How important is mentorship or other social/collaborative aspects of editing to moderation?

Potential resources / methodology:

Deliverable
Publish a report on Meta that details what was found and concrete recommendations for further study. These recommendations should include well-scoped projects that could be picked up in Q1 and Q2 – i.e. suggested research questions and potential methodology.

Assigned
@TAndic as primary with @MRaishWMF as support/back-up. @Isaac to provide help with scoping, feedback, etc. as needed. @SonjaPerry as product stakeholder for guidance.

Details

Due Date
Jun 30 2025, 4:00 AM
Other Assignee
MRaishWMF

Event Timeline

Isaac triaged this task as High priority.Apr 9 2025, 5:03 PM
Isaac set Due Date to Jun 30 2025, 4:00 AM.
Isaac moved this task from Backlog to FY2024-25-Research-April-June on the Research board.

Updates (last 2 weeks):

  • @TAndic and @MRaishWMF met to kick off project and brainstorm scope
  • Began scoping literature review starting with identifying relevant citations in Ren et al. 2023
  • Began exploring current/past workflows and moderation projects (eg. Recent Changes, CVU project) to start to understand moderation better
  • Met with wider Research team members working on moderator research (T387462 / @cwylo , @Pablo ); ~6 of us will check in regularly this quarter for resource sharing and dividing scope on related projects (adding @dchen for relevant recent watchlist work as well)

Updates:

  • No major updates; Continued with literature review (focused on existing moderation schemas/"ideal types"), looking at existing workflows, informal conversations with staff experienced in moderation

Updates & task closure:

  • Metawiki page has been posted, which covers the theoretical bases of motivations and sustained activity, the use of serious games for onboarding to editing, and spaces for further research on motivations.
    • A shorter overview slide deck for staff has been prepared and shared for feedback; this will be presented to the Contributor Strategy group in early Q1.
  • Literature has been added to the WMFResearch Zotero library, inclusive of literature which did not make it into the final report (for example, moderator identities, which tend to be retrospective and arise later on a motivational scale).
  • We aim to pursue relatedness & mentorship as an underexplored aspect of editing motivations in Q1.