@Jdrewniak: Web-Team-Roadmap was archived. Please either resolve/decline this task or add an active project tag so this open task can be found on a workboard. Thanks.

Tagging experience after talking to Olga as we might run this as a small experience tied in with the new upcoming search initiative.

Question.. Google does some level of semantic parsing of the query and the result. As such, you are likely to get a relevant highlight of your _answer_. In Wikimedia, we have no semantic search. You are matched on your question and with the way we are structured, you are likely to just end up somewhere high in the article I suspect.

Shouldn't step 1 be, taking search queries we now receive and checking how far down the page the highlights for results of those queries actually are ? If they are mostly in the first paragraph, then how useful is a text fragment really going to be ?

For instance: Birthdate of Shirley temple: https://en.wikipedia.org/w/index.php?search=birthdate+of+Shirley+Temple&title=Special%3ASearch&profile=advanced&fulltext=1&ns0=1 won't even give you any useful matches. This is because we use 'born'

https://en.wikipedia.org/w/index.php?search=born+of+Shirley+Temple&title=Special%3ASearch&profile=advanced&fulltext=1&ns0=1

And when you use that, then the search matches so hard on Shirley temple, that it will just highlight the lead.