[Roblox] Track analytics by difficulty mode
Closed, ResolvedPublic
Actions

Assigned To

Authored By

	DLin-WMF
	Apr 22 2025, 11:38 PM

Description

As an FA team member, I want to track different analytics (such as DAU, session time, and retention) by difficulty mode, so that I can see which type of game experience appeals most to our target demographic.

Acceptance Criteria

First, implement the PlayerAdded event. This will allow us to start tracking our funnel immediately on player join.
Then, use custom fields to differentiate between Chill (zen), Classic (our initial game), and Challenge (mode with floor-falling).
Ensure that we can track our players' behavior by difficulty mode. Our key metrics here are:
- Retention
- Engagement (average session time)
- Ideally, we can also measure acquisition by difficulty mode. This would inform us of the types of players that come in through, for example, homepage promotions, which would help us understand which promotional levers to focus on.
Ideally, we could also track funnel analytics by difficulty mode. This would tell us the likelihood of drop-off based on different modes. Our funnel steps are:
- Entrance into lobby and tutorial modal
- Entrance into game (any mode, but ideally separated)
- Entrance into a room after the starting room. Since the player automatically lands in the starting room after entering the game, we will not count entrance into the starting room as a separate step in the funnel.
- Entrance into the target room
- Finished rebuilding of maze. Since the maze is automatically rebuilt/the player is automatically dropped back to the lobby after clicking on "Play Next," we will not count clicking on "Play Next" as a separate step in the funnel.