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[FY25/26-WE2.1] Research needs and opportunities around Article Creation Guidance
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Description

Overview/progress of work needed to complete this task:

  • Draft research brief, gather feedback, and revise
  • Materials development
  • Recruitment
  • Research sessions
  • Analysis
  • Reporting

Key findings, full results, and recommendations available at:
https://meta.wikimedia.org/wiki/Research:Guided_article_and_section_creation#


Original request and intake notes below:

Context.
The Language and Product Localization (LPL) team is considering supporting Wikipedia editors in the process of creating new articles and sections. This is an area of special interest as part of the Wikimedia Foundation's annual planning process, as well as community requests.
Creating a new article/section is a major contribution to a wiki. Improvements on these key activities represent both a high potential impact and a high responsibility with the community. Thus, research seems a key piece to increase the chances of success when getting into this new area.

Description
We want to get the design research resources to better understand the problem space and identify promising directions:

  • Learn from users about their process, pain points, and rewarding moments of creating a new page/section.
  • Given a previous design exploration, understand which design concepts are promising to solve their needs.
  • We want to learn from editors (of different expertise levels), admins, and maybe even readers to have a broader perspective.

Expected Deliverable.

  • Desk research. Review previous research about article/section creation.
  • Understand the activities. Learn from users about their process, pain points, and rewarding moments of creating a new page/section
  • Concept validation. Identify which of the ideas explored in early design explorations seem promising as a way to solve the major issues.

Estimated Effort.
Depending on the scope and people's availability and familiarity with this space, this can take from 1 to 3 months.

Priority
High. This is an enabler for a promising new area of work where several teams at the Foundation are involved. Failing to provide the required research makes this new track not viable.

I need this task resolved in:

  • 1 month.
  • 3 months.
  • 6 months.
  • Whenever you get to it :-)

Other.
This is a project potentially involving several teams that have worked on tools to support the community. Those include Editing, Growth, Comm Tech, and potentially others. Knowing whether the research resources will be available for this, will help to define the plans of the next fiscal year for several teams.


For use by WMF Research team; please leave everything below as it is:

  1. Does the request serve one of the existing Research team's audiences? If yes, choose the primary audience. (1 of 4)
  2. What is the type of work requested?
  3. What is the impact of responding to this request?
    • Support a technology or policy need of one or more WM projects
    • Advance the understanding of the WM projects.
    • Something else. If you choose this option, please explain briefly the impact below.

Hypothesis Statement: If we learn about the editor experience when creating new articles and sections (including motivations, pain-points and their reaction to new ideas on how to better support them), then we will uncover user needs and behaviors that provide actionable insights and strategies to inform product, design, and engineering on improving the article creation experience.|

Details

Due Date
Oct 24 2025, 5:00 AM

Event Timeline

Confirming I have reviewed this research request. Since the request is for research within 6 months, we are waiting to finish collecting other research requests for Q1, before confirming if we can do this research in Q1 or Q2.

I talked to Pau about this request a bit this week, when we met for an intro chat. He confirmed that the research doesn't have a strict deadline - this project is something the team wants to understand, design and build within this fiscal year, so there is some flexibility on when the research starts - Q1 vs Q2.

I will update this ticket in 2 weeks at the latest, with an update on where we're at with prioritizing and confirming this request. Thanks!

Confirming we are able to prioritize this Article and Section Creation research project for Q1. I am finalizing which researcher we will have work on it. Moving to Research team's Q1 workboard.

Easikingarmager changed the task status from Open to In Progress.Jul 8 2025, 6:49 PM
Easikingarmager triaged this task as High priority.

Weekly update:
(I'll be mostly providing these weekly updates on my time Thursday to help with reporting coordination across timezones)

  • Reviewed a range of background material (from early design work to related conversations on community pages) to better understand the context and framing for the work
  • Began coordinating with @SGautam_WMF around questions of scope and progress on the design front
  • Began work on a research brief to define, scope, and plan the work needed

Weekly update: Finished initial draft of research brief and shared it with design to begin gathering feedback/input and coordinating logistics/dates. Next week I will solicit additional feedback from stakeholders and then complete the remaining sections (namely a tentative timeline and proposal for recruitment strategy)

Weekly update:

  • Revised research brief based on feedback and discussion with Language and Product Localization stakeholders (in particular the 'approach' section of the brief, including methodology, wiki selection, and participants. I also drafted a preliminary timeline as a starting point.)
  • Some additional input has been requested (via gdoc comment tags) no later than next week so we can move to the next stage of work (e.g., we need input on a decision around the approach for the reader segment of this work)
  • Met with Jahnavi (WMF contract design researcher), who will be getting progressively involved over the coming weeks to help carry out the work, to discuss the brief and planning

Upcoming activities:

  • Final research brief next week
  • Create project Meta page

Weekly update:

  • Received additional comments and feedback from stakeholders; made additional changes to brief based on that input. I'd assess the brief at 95% complete at this point; a few pending decisions are needed, which can probably happen next week when I meet with Sudhanshu:
    • Confirmation of when design deliverables will be ready
    • Decision on research approach for readers segment (moderated vs unmoderated option we've discussed)
  • Pending confirmation of when we'll have design deliverables, we're at the point that we can begin work on materials development (e.g., discussion guides, etc)

Weekly update:

  • Through discussions this week, we have resolution to some of the open questions I noted in last week's updates.
  • Research brief has been reviewed by key stakeholders, and feedback integrated.
  • Public project Meta page has been created, and will be updated over time. (https://meta.wikimedia.org/wiki/Research:Guided_article_and_section_creation)
  • We'll proceed with materials development beginning next week, such as creation of discussion guides and recruitment materials.

Weekly update:

  • We've begun work on materials development
  • In parallel, we're working with stakeholders to finalize wiki selection for the project

Weekly update:

  • Advised hypothesis/objective owners on options for wiki selection for the project
  • Received decision regarding wiki selection; currently coordinating with Movement Comms to create communications plan and secure support
  • Discussion guides drafted
  • Drafted screeners for recruitment and a recruitment plan
DKumar-WMF set Due Date to Oct 24 2025, 5:00 AM.Sep 2 2025, 3:40 PM

Weekly update:

  • Shared discussion guides with project stakeholders and requested feedback by 5Sept; we've received some input already
  • Updated meta page with wiki selection overview
  • Coordinated with product ambassadors and Movement Comms around communication and recruitment

Weekly update:

  • Discussion guides updated to incorporate stakeholder feedback
  • Translation of recruitment materials complete
  • Coordination with design around evolving prototypes
  • Recruitment is ongoing, with research sessions beginning next week

Weekly update:

  • First research sessions complete
  • Planning some updates and adjustments to discussion guides based on first sessions
  • More research sessions being scheduled for next week (currently around 6 already scheduled)
  • Continued/ongoing recruitment efforts
  • Gave update and shared progress during meeting this week with Marshall and others

Weekly update:

  • 9 research sessions completed, and more scheduled for next week
  • Discussion guide was edited based on timings of initial sessions
  • Recruitment ongoing for all cohorts (editors and reviewers from both enwiki and idwiki)
  • Recruitment of newcomers has been somewhat challenging (not yet a blocker, but monitoring as a potential one)

Weekly update:

  • 19 sessions complete, 3 scheduled, and still working on final recruitment for enwiki
  • Interim summary document in progress to be shared mid-next week
  • Provided feedback to Design on readers study plan (A planned Userlytics study that Design will run)
Easikingarmager renamed this task from [FY25/26-WE2.1] Research needs and opportunities around Article Creation Guidance to [FY25/26-WE2.1] Research needs and opportunities around Article Creation Guidance.Oct 7 2025, 9:42 PM
Easikingarmager updated the task description. (Show Details)

Weekly update:

  • All Indonesian Wikipedia research sessions complete
  • Final 3 English Wikipedia research sessions will be completed by EOD 10 Oct
  • This week we wrote, revised, and shared an interim summary with direct stakeholders
  • Began work on analysis, which will continue next week as main focus

Weekly update:

  • All Indonesian and English Wikipedia research sessions complete (9 editors and 4 reviewers for each wiki)
  • Continued to monitor the interim summary for comments
  • Initial analysis along with data cleaning and coding is in progress, with report writing starting from next week

Weekly Update:

  • First draft of the report is well underway which will incorporate findings from editor and reviewer interviews
  • Report to be completed next week and we will also start building the share out deck
  • A shareout with the product team has been scheduled for October 3rd.

Weekly update: We're focused on revising and improving the final report ahead of next week's shareout with stakeholders and additional reporting that will follow.

Weekly update:

  • Share out of results and discussion with WMF stakeholders happened earlier this week; we've continued to field questions asynchronously (through 7 Nov)
  • Project meta page has been updated to include results and recommendations
  • Working on final project close out tasks
Easikingarmager updated the task description. (Show Details)
Easikingarmager updated the task description. (Show Details)