User story & summary:
As a newcomer, I want to receive a well-timed and engaging notification that guides me toward my first edit, so I can quickly understand what to do next and feel encouraged to contribute. By receiving clear guidance at the right moment, I will be more likely to take my first editing step and continue participating in Wikipedia.
Background & research:
Hypothesis: If new accounts that have not yet edited receive a supportive notification* with a Suggested Edit recommendation within 24 hours of creating an account, then they will be more likely to activate constructively.
*An Echo notification and an email if the account has an associated email address.
Related tasks:
- T394957: Support delaying NotificationGetStartedJob differently based on user variant
- T394958: Shorten the NotificationGetStartedJob delay on pilot wikis as an experiment
Update Copy:
- Copy:
- main text: "Curious about editing Wikipedia? Your knowledge joins a community reaching millions."
- button label: "Try suggested edits" (unvaried / as in production) - changed per T398262.
- Icon: cdxIconLightbulb (unvaried/ as in production)
- Design mockup:
Acceptance Criteria:
- Change notification copy as specified for treatment group
