User story & summary:
As a newcomer, I want to receive a well-timed and engaging notification that guides me toward my first edit, so I can quickly understand what to do next and feel encouraged to contribute. By receiving clear guidance at the right moment, I will be more likely to take my first editing step and continue participating in Wikipedia.
Task specific user story:
- As the Growth team, I want to understand how to best test different delivery times for the "Get Started Notification", because I want to see the impact of sending a notification earlier.
Background & research:
Hypothesis: If new accounts that have not yet edited receive a supportive notification* with a Suggested Edit recommendation within 24 hours of creating an account, then they will be more likely to activate constructively.
*An Echo notification and an email if the account has an associated email address.
Supporting Data & Insights:
- The “Get Started” notification has already been shown to increase newcomer editing when sent at 48 hours after account creation (1). This suggests that well-timed interventions can positively impact newcomer activation. By sending the notification earlier, we may further improve activation rates by reaching users while their interest is still high.
- Prior studies show that positive reinforcement, such as the "Thanks" feature, leads to increased editor engagement (2). This suggests that notifications framed as encouragement rather than just instructions may yield better results.
Research Spike:
It might be complex to run the notificationGetStartedJob at 48 hours on non-pilot wikis, and at x hours on our pilot wikis.
Related code:
https://gerrit.wikimedia.org/g/operations/deployment-charts/+/803477de656a10327ac31f3197878487bae86a34/helmfile.d/services/changeprop-jobqueue/values.yaml#68
How should we handle this?
- A second Get Started job for the pilot wiki experiment group?
- Change the existing job for all wikis during this experiment phase?
- Something else?
Acceptance Criteria:
- Research options, consider pros and cons, discuss with Growth engineers, and post a recommendation in this task.