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[Request] Studying how readers may want to collect content on Wikipedia for personal use.
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Description

Context
This design research request is for a (Fy25/26) Q1 hypothesis for the reader experience team.

Description
The proposal here is to conduct a 3-4 days take-home study with 20+ Wikipedia account-holding web readers who may have little or no editing experience. The aim is to explore whether and how these users would collect and organize Wikipedia content into a private collections for learning, studying, or other personal goals.

We want to recruit participants from diverse backgrounds, regions, and reading goals - such as for research, study, leisure, hobby etc. Participants will be asked to use a lightweight curation method (provided by us) to create one or more collections. Their outputs will help us identify key reader-centric curation use cases for content curation. This foundational study will inform future feature development and prioritization for broader experimentation.

Expected Deliverable

  • Recruitment of a diverse participant group that meets the criteria (account holders, readers, varied reading goals, varied background and regions). Criteria TBD
  • Completion of the take-home task resulting in at least one collection per participant. And of those collection a portion of collections composed of diverse Wikipedia content (e.g. articles, excerpts, media)

Estimated Effort/Support needed

  • Recruitment : Help identifying and screening participants in target regions/languages.
  • Logistics: Assist in managing the take-home test and logistics around it
  • Light interview support: Depending on the regional/langauge needs, we may need assistance conducting short pre-or post study conversations with participants.
  • Synthesis (Optional): We can manage the analysis of findings without research support but also glad to collaborate on this if resources available.

Priority

  • This requests needs to be approved and/or assessed for feasibility within a 1 month or ideally before end of this fiscal year i.e. by end of June 2025
  • The research needs to be started in July 2025 and needs to be conducted by end of August 2025 so there is time to work on synthesis and designs by end of Sep 2025.

Other comments/questions
None


For use by WMF Research team; please leave everything below as it is:

  1. Does the request serve one of the existing Research team's audiences? If yes, choose the primary audience. (1 of 4)
  2. What is the type of work requested?
  3. What is the impact of responding to this request?
    • Support a technology or policy need of one or more WM projects
    • Advance the understanding of the WM projects.
    • Something else. If you choose this option, please explain briefly the impact below.

Details

Due Date
Sep 5 2025, 5:00 AM

Event Timeline

Thanks Sneha for this request! This request makes sense. Based on the number of requests we have gotten so far for Q1, I expect we will be able to take this on, and for sure will be able to get back to you either way before end of June.

Assigning to Mike, to be the bridge for Jahnavi (contractor), as she takes on execution of this study.

Jahnavi will be able to start working on this next week, June 11 (when she returns from some OOO time).

Sneha and I discussed this request a bit over Slack, and I advised that we should have Mike/Jahnavi discuss the research approach more to confirm whether to go with the approach she is suggesting, or a different one. We want to be sure to approach this study with an open eye to whether a 'saving articles into collections' feature is the solution needed, or if research insights point to different needs being bigger needs. We want to start with understanding users' needs/pain points first for this problem space, before honing in on a particular solution.

DKumar-WMF triaged this task as Medium priority.Jun 6 2025, 3:21 PM

update: We have had several meetings with the requesting team and are quickly moving into the preliminary research stage. Interested parties are encouraged to take a look at the research brief in which the plan and research questions are stated.

Briefly, we plan to recruit Wikipedia readers from the Design Research participant database who indicate that they already engage in collection or curation activity online, and specifically using content from Wikipedia. Currently, we plan to interview these readers about their collection practices, then ask them to curate a collection over the span of ~1 week.

Please note that we are in ongoing conversation with the requesting team, and each meeting has tended to raise new ideas and observations among our group, so this rough plan may yet be subject to some tweaks as we incorporate new ideas emerging from this dialogue.

By the end of this week, we hope to have sent contact emails to a small subset of participants from the database in order to secure the participation of one or two pilot interview participants next week. These participants are not intended to curate a collection, but rather to help us refine our understanding of the phenomenon and further develop the discussion guide and other materials that will support main data collection in the coming weeks.

We continue to work with the requesting team to explore this topic. This week, we completed one (and one more has been scheduled) provisional, pilot interview in which we explored the theme of collection and curation of information with an engaged Wikipedia reader. When we reconvene, we will reflect on this experience and formalize our plan for continued data collection in support of this hypothesis.

We've conducted two pilot interviews and have begun recruiting for the next round of interviews and take-home tasks. We aim to conduct interviews through the end of July/beginning of August. Participants will also be invited to participate in an optional take-home activity following each interview. The target for number of participants has changed—we have shifted emphasis to prioritize our interviews, and invite a proportion (possibly all) of interview participants to the takehome task. We will recruit on a rolling basis until the end of July. Although we were originally aiming for 20, the eventual number will likely be lower than that.

At this point we have more-or-less concluded interviews, although 1-2 may yet occur next week. We have also collected take-home-task responses from interviewed participants, and are preparing to recruit ~20 additional participants to a 'take-home only' activity. We appear to still be on track to wrap up analysis by mid-August.

Data collection has fully concluded and we are firmly in the report-writing phase. The composition of the research team may shift slightly as one member is moved to a different project, but we remain on track to have a report by the end of the month.

We are quite close to the completion of a first draft of the written research report which summarizes findings from the interviews, take-home task, and close-out survey. Next week we will begin work on the presentation slide deck, and an initial readout for the requesting product team has been scheduled for September 4.

Final written report has been drafted; findings slide deck has been mostly drafted; findings presentation to the Reader Experiences team scheduled for next week. Looks like we'll be wrapping up right around when we were aiming for (end of August), leaving some additional time in Q1 for design/product explorations based on the findings

Presented the findings deck and final written report to Reader Experiences yesterday, concluding the project. The hypothesis motivating this project is being tracked separately on Asana.