Hypothesis

If we make Experimentation Lab’s UI compatible with the technical infrastructure that supports experimenting with anonymous users, we’ll enable experiment owners to A/B test with logged-out traffic and validate the new functionality end-to-end, using our MVP platform.

Considerations

• This hypothesis isn't a blocker for user acceptance testing, and it indeed is being informed by it: The UAT of Metrics platform being conducted with help from the Web team has motivated a set of changes intended to align our system and xLab's UI with the needs of its users. These useful findings have expanded the scope of SDS2.4.13 (See subtasks)

• We're evaluating the need to conduct an independent test in order to validate this hypothesis, and make sure that xLab's MVP allows experiment owners to launch A/B tests with logged-out traffic.