The goal of this task is to draft a first version of a document that lays out the direction of future research on readers by the Research Team.
WMF’s multigenerational strategy explicitly mentions the need to serve readers, e.g., by exploring ways of responding to changing needs in how readers find information. Specifically, the recent P&T Annual plans (24-25, 25-26) contain the WE3 objective focusing on Consumer experiences (Readers from multiple generations engage, and stay engaged, with Wikipedia, leading to measurable increases in retention and donation activity). This brings new types of challenges and questions that require the support of the Research Team. In fact, the team is currently working on a range of different projects related to readers:
- Reader growth epic https://phabricator.wikimedia.org/T398235
- Discovery needs of readers https://phabricator.wikimedia.org/T390257
- Readers foundational research https://phabricator.wikimedia.org/T393802
- Collections https://phabricator.wikimedia.org/T394942
Therefore, the goal for the research direction is to identify research questions that will have the most impact and serve our audiences (including the teams in P&T). This will not only create alignment of the work within the Research Team but also define our priorities for projects in the near and medium future.
Deliverable: Documents with a first draft for feedback, research-internal only