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Draft first version of research direction on readers
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Description

The goal of this task is to draft a first version of a document that lays out the direction of future research on readers by the Research Team.

WMF’s multigenerational strategy explicitly mentions the need to serve readers, e.g., by exploring ways of responding to changing needs in how readers find information. Specifically, the recent P&T Annual plans (24-25, 25-26) contain the WE3 objective focusing on Consumer experiences (Readers from multiple generations engage, and stay engaged, with Wikipedia, leading to measurable increases in retention and donation activity). This brings new types of challenges and questions that require the support of the Research Team. In fact, the team is currently working on a range of different projects related to readers:

Therefore, the goal for the research direction is to identify research questions that will have the most impact and serve our audiences (including the teams in P&T). This will not only create alignment of the work within the Research Team but also define our priorities for projects in the near and medium future.

Deliverable: Documents with a first draft for feedback, research-internal only

Details

Due Date
Oct 31 2025, 12:00 AM

Event Timeline

weekly updates:

  • started reaching out to stakeholders of reader research in other teams as well as external researchers
  • set up regular meeting with @MRaishWMF and @YLiou_WMF for coordination of different research threads within the Research team

Weekly updates:

  • ongoing discussions with members of the team, researchers, and folks from other teams (e.g. Product, most notably the Reader-related teams).
  • trying to identify major themes in ongoing efforts as well as open questions. For example, a recurring open question was about better understanding if and how readers progress (i.e. "reader funnel")
  • Next step: synthesize themes and present initial ideas in Applied Science meeting on August 11

weekly updates:

  • continued some discussions with researchers.
  • drafted a first rough outline of the research direction. Specifically, I synthesized the wide range of potential research questions into 5 main themes to provide a framework about what is important and why.
  • put together a presentation for next week's applied research team meeting to gather feedback.

weekly update:

  • gave presentation of early ideas in Applied Research meeting
  • gathering feedback from individual folks
  • next step: refine and iterate into a draft

weekly update:

  • not a lot of upate as I am gathering feedback
  • planning on working on a full iteration next week
Miriam triaged this task as Medium priority.Aug 26 2025, 12:31 PM
Miriam set Due Date to Sep 29 2025, 11:00 PM.

weekly update:

  • re-organized the skeleton with outline of the doc
  • Pulled together main talking points for each section
  • Next steps: write up first bad version of the doc and share with @YLiou_WMF and @MRaishWMF for feedback

weekly update:

  • wrote a first rough (and partially incomplete) draft
  • shared with @YLiou_WMF and @MRaishWMF for early feedback
  • no update next week as I am OoO after that will continue to complete the first rough draft

weekly update:

  • no update this week because I spent most of my available time this week on the presentation for the research showcase next week
MGerlach changed Due Date from Sep 29 2025, 11:00 PM to Oct 31 2025, 12:00 AM.Sep 23 2025, 7:55 AM

weekly update:

  • due to showcase presentation not a lot of progress (as part of that moved due date to October)
  • the showcase presentation was a good opportunity to get some feedback about ideas on future research areas in this space. Most notably, we identified 5 areas: readership progression (e.g. reader to editor conversion), improving discoverability (e.g. search), identification of bot traffic, Wikipedia's role in the rapidly changing online ecosytem( e.g. impact of LLMs/chatbots on Wikipedia), identifying drivers of change in readership (e.g. causes of knowledge gaps or effectiveness of potential interventions). note: this is not exhaustive and also not finalized.

weekly update:

  • no updates, mostly worked on OKR-work for WE3.1.7 (T404848)

weekly update:

  • continued writing and updated some of the content to incorporate learnings from showcase presentation
  • however, I didnt get very far as I was asked mid-week to dedicate capacity to another urgent, short-term request.

weekly update:

  • no update as I didnt manage to dedicate time this week to this project.

weekly update:

  • no update as I didnt manage to dedicate time this week to this project.

weekly update:

  • managed to pick this up again this week and made some minor progress in writing up the existing bullet points

weekly update:

  • fully re-organized the outline: 3 major themes (participation, interaction with content, data&methodology). Each theme contains detailed description of what we learned so far and proposes 3 sub-themes.
  • finished first full write-up. need one more iteration to polish before I will share with others for feedback.

weekly update:

  • finished a full first draft. available in this doc (internal only)
  • currently shared with research-folks active in reader space for feedback and improvement

weekly update:

  • revising the draft based on feedback I received. I think that I will have a revised version ready by the end of next week.

weekly update

  • incorporated feedback from Debra, Mike, and Yu-Ming
  • finalized new revised version available in this doc (internal)