User story & summary:
As a newcomer, I want to receive a well-timed and engaging notification, so I can quickly understand what to do next and feel encouraged to contribute. Receiving clear, relevant guidance at the right moment will increase my confidence and likelihood of contributing or continuing to contribute to Wikipedia.
Related epic: T392256: [EPIC] "Get Started" notifications
Details:
Current UX:
Growth currently sends one of two notifications at 48 hours after account creation. These two notifications were developed as part of Growth's Positive Reinforcement project.
- Keep Going Notification: sent to newcomers who have already completed a Suggested Edit.
- Get Started Notification: sent to newcomers who have NOT completed a Suggested Edit.
We hypothesize that if we can make these 48 hour notifications more personalized, they will be more effective in re-engaging newcomers.
Proposed UX:
Segment users more precisely at 48 hours and send one tailored notification per account based on editing behavior:
| User Segment | Notification | Destination | Design |
|---|---|---|---|
| No edits made | Get Started Notification | Special:Homepage |  |
| Edits made, but no Suggested Edits completed | Re-engage Notification | Special:Homepage |  |
| Suggested Edit completed | Keep Going Notification | Special:Homepage/.../openTaskTypeDialog see gerrit |  |
| Highly active (10+ edits) | No notification (avoid distraction) | N/A | N/A |
The "No notification" segmentation is based on past experiment findings (e.g. T342819) indicating that highly active newcomers do not benefit from additional notifications.
Release Plan:
- Instrumentation will be handled separately, as part of: T400047: [EPIC] Tracking of Growth notifications CTRs using xLab (SDS 2.1.6, FY25-26)
- Release to Beta and Test Wikipedia
- Allow for full QA & time for translators to translate new strings
- Release to all Wikipedias with GrowthExperiments enabled
Edge cases to consider:
- Temp accounts: Temp accounts do note have a Homepage or Suggested Edits and should not receive these notifications
- Auto-created accounts should not receive these notifications.
- Display of previously delivered "Get Started" and "Keep Going" notifications.
Acceptance Criteria:
Given I created a new account on a Wikipedia with GrowthExperiments enabled,
When 48 hours have passed,
And I have completed less than 10 edits,
Then I receive a notification that is personalized based on my prior editing (or lack of editing)
