As part of the xLab exploration we want to setup an A/B test experiment that would present different messaging for the get started notification based on group assignment. The control group will get the old copies introduced in 2023 and the treatment will get the ones from T400118. Target audiences are also updated, see details in parent task.
Acceptance criteria
- The experiment code and setup is done using xLab's experiment platform, see Conduct_an_experiment
- The experiment results can be browsed in https://mpic.wikimedia.org/, see Automated_analysis_of_experiments
Open questions
- How long should the experiment last? — PM will decide when to start/stop the experiment once ready for prod wikis
- What's the alternate copy for the treatment group — Control group will get the 2023 copies and audiences and treatment the 2025.
- Is it suitable to use shared instruments for long-lived metrics and experiments?