User Story:
As the Growth team, we want to ensure we are prepared to utilize xLab and that notification interactions are properly instrumented and understood, so that we can make more informed decisions about notifications and onboarding new editors.
As a new editor, I want to receive helpful guidance and encouragement when I get started on Wikipedia, so that I can become a successful contributor.
Details:
GrowthExperiments sends notifications to newcomers to reinforce them and improve engagement and re-engagement (as part of the feature Positive_reinforcement#Levelling_up ). In the past the impact of the notifications was analyzed in an experiment form, comparing the activation of users receiving the notification vs users not getting it.
As part of the SDS 2.1.6 hypothesis Growth wants to validate to different use cases of xLab, including an A/B test experiment to explore different messaging for the notifications.
Acceptance Criteria:
- Setup the “Notifications experiment” via https://mpic.wikimedia.org/, start A/B test in testwiki
- Allow time for QA testing in testwiki
- Turn on feature flag in pilot wikis
- Start A/B test on Growth pilot wikis on Tuesday 16th via https://mpic.wikimedia.org/
- Pilot wikis: eswiki, arwiki, enwiki, frwiki