Test Scope
We want to highlight a certain amount in order to increase conversion and average donation.
Acceptance Criteria
Both banners
- The banners are based on the control banner of the 2024 setup.
- Both banners
- use the progress bar.
- use the campaign day sentence.
- use the visitors-vs-donors sentence.
- have the header "Wikipedia ist unverkäuflich" on each slide instead of "Ist Ihnen Wikipedia 5 € wert?"
- use the imperative headline "Bitte spenden Sie 5 € jährlich!" in the upsell.
- have the new use of funds page.
- have a "Habe schon gespendet" link (maybe at the top left within the red box?).
- have the same slide interval as mobile.
- have 22,89 € as the average donation in the copy.
- support the dark mode
- do not have the soft close.
Variant banner
- has the 25 € amount button highlighted (See the WMF Banner)
- We will use the styles from the amount cheering in the de desktop banner for this
- if possible: the highlighted amount button disappears if I click on monthly or yearly in the banner form.
- If there isn't enough room for the element the height of the fields can be reduced a little
Banner Preview
control banner
variant banner
