Campaign setup
C25_WPDE_Mobile_01:
description: Test 01 banner for the 2025 wikipedia.de fundraising campaign
start: "2025-10-27 16:00:00"
end: "2025-12-31 23:59:59"
trafficLimit: 100
category: fundraising
maxDisplayWidth: 600
buckets:
- name: B25_WPDE_Mobile_01_ctrl
banners:
- B25_WPDE_Mobile_01_ctrl
- name: B25_WPDE_Mobile_01_var
banners:
- B25_WPDE_Mobile_01_varTest Scope
We add a Jimmy Wales picture (with signature) in the collapsed banner in order to increase relevance.
Both banners
- are based on the control banner of last year's mobile-wpde-01.
- have the header "Wikipedia ist unverkäuflich" on every slide and in the collapsed banner as DE mobile.
- have the same slide interval as DE mobile.
- need to have a "Warum spenden?" and "Habe schon gespendet" at the top of each slide.
- do not have the "Was Ihre Spende bewirkt" Link in the collapsed banner.
- do not use the soft close.
- use the new use of funds page.
- do not offer Sofort and SMS as payment methods.
- have a symmetric banner form (you can add vierteljährlich like on mobile).
- are documented by screenshots in Shutterbug.
- use 22,89 € as the new average donation.
Variant banner
- has a small Jimmy Wales picture on top of the collapsed banner and at the end of the copy a signature saying "Jimmy Wales – Wikipedia-Gründer". The whole banner form should be moved lower that the picture fits in. Please see the WMF version of it. At the end of the banner form we need to add the license and the link e.g. "Foto: Zachary McCune / Wikimedia Foundation, CC BY-SA 4.0"
Banner copy
| Element | Copy |
|---|---|
I do not know if the below text is still relevant
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Implementation details
- Copy language item from component into the banner messages as an override.
- The paragraphs can be wrapped in p tags.
- The event handlers can be copied from mobile-de banners.
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Banner preview
Control banner
Variant banner
