Data Audit for Explore Feed
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Description

Background

The team wants to gain an understanding of the current performance of our explore feed from a quantitative perspective and establish baselines as we start work.

Task

Pull the following pieces of data for each platform, and if you are not able to pull certain data, create an instrumentation task for engineers on the appropriate platform.

How many article pageviews originate from the explore feed?
What is the average dwell time per unique user?
What is the median scroll depth per unique user?
What is the customization frequency of the explore feed (this is not inclusive of updating language or project)?
What is the rate of engagement by unique users of the explore feed (Scroll, Card clicks)?
What is the retention rate of Explore Feed (people that engage over multiple days)?
Currently, how many logged out readers are retained to the feature?
What cards in the explore feed receive the highest clicks? Which receives the least?
What cards in the explore feed are turned off and remain off by users most often (through the customization module)? Is there a difference with this question when looking at large vs small wikis?

We should have at least 15 days of data.

We need this completed by November 20.

Related Objects
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Status	Assigned	Task
Open	JTannerWMF	T407990 Explore Feed Revamp 2025-2026
Open	SNowick_WMF	T408035 Data Audit for Explore Feed
Open	None	T410706 iOS Engineering - Add Source Values for Explore Feed Cards to pageview tracking data in event.ios_article_link_interaction

Event Timeline

JTannerWMF created this task.Oct 22 2025, 9:48 PM

JTannerWMF added a project: Wikipedia-iOS-App-Backlog.

cooltey triaged this task as Medium priority.Oct 28 2025, 4:14 PM

SNowick_WMF moved this task from Needs Triage to Android Release - FY2025-26 on the Wikipedia-Android-App-Backlog board.Oct 28 2025, 4:14 PM

SNowick_WMF edited projects, added Wikipedia-Android-App-Backlog (Android Release - FY2025-26); removed Wikipedia-Android-App-Backlog.

SNowick_WMF moved this task from Epics in Progress to Needs Analytics on the Wikipedia-Android-App-Backlog (Android Release - FY2025-26) board.

Mazevedo edited projects, added Wikipedia-iOS-App-Backlog (Wikipedia iOS Release FY2025-26); removed Wikipedia-iOS-App-Backlog.Oct 28 2025, 5:56 PM

Mazevedo moved this task from Tasks from Product Backlog to Needs Analytics on the Wikipedia-iOS-App-Backlog (Wikipedia iOS Release FY2025-26) board.

See matrix for what we can currently measure for Android and iOS here.
Summary:

For iOS we are very limited on what we can measure, can only see which cards users have enabled by language and count of users who have disabled Feed.

For Android we can see more engagement data - pageviews, retention, extrapolated card clicks and most popular Feed cards (by resulting pageviews from card links).

If we want to get more detailed data we will need to consider rebuilding the deprecated MobileWikiAppiOSFeed and wire events to send from Android and iOS - details.

SNowick_WMF created subtask T410706: iOS Engineering - Add Source Values for Explore Feed Cards to pageview tracking data in event.ios_article_link_interaction.Nov 21 2025, 2:03 AM

Shay you can move this to PM Review once you've broken off the Android and iOS tasks for engineers. Can you also create for your self a follow up task (or keep this one open) to answer these questions once the new schema has been deployed. cc: @HNordeenWMF

Data Audit for Explore FeedOpen, MediumPublicActions