User story

As a product manager, I want to set-up the donation reminders as an A/B test against the current "maybe later" experience, so I can understand the impact on average donor value over time.

Background

The Android team ran a 30-day experiment of the customizable donation in Italy, from August 21 - Sept 20, 2025 (T399601) to learn if behavior-based fundraising requests are a good fundraising mechanism in the mobile apps. We are running a second experiment with the feature. We plan to adapt it to run alongside a banner campaign, as an alternate follow-up action to "Maybe later".

Requirements

• Donation reminder should be run as an A/B test against the current "Maybe later" experience
  • ✅ Logged-in and logged-out users users into control and variant when they click "Maybe later" on a banner
  • ✅ A users see a subsequent banner impression (control experience) every time they click "Maybe later"
  • ✅ B users receive donation reminder flow
    • Users in the experiment group should continue to see reminders for 3 months after the start of the experiment
    • ✅ Users in the experiment group B should not see any further banner impressions after clicking “Maybe later”
    • [Added Nov 10] Users in group B should only have access to the donation reminder feature for 3 months after release (add end date of March 15).
    • [Added Nov 10] Stop sorting users into control & variant after December 31st (We do not want this test to run in future banner campaigns by default)
• ✅ Remove the survey from V1
• ✅ Limit the audience to users with a device country of Great Britain, Australia, or Canada
• In the edge case that someone sets up a reminder and then switches countries, match the behavior for maybe later banners logic
  • Scenario 1: Someone clicks "Maybe later" on a banner from within a country that's in the experiment and sets up a reminder. Then they change countries during the experiment. The new country is a country that is NOT in the reminder experiment, but it's somewhere we accept donations (I.e. moving from AU to IN during Big English)
    • ✅ Expected behavior: Reminder does not show
  • Scenario 2: Someone clicks "Maybe later" on a banner from within a country that's in the experiment and sets up a reminder. Then they change countries during the experiment. The new country is another country that IS ALSO within in the experiment (I.e. moving from AU to GB)
    • ✅ Expected behavior: Reminder still shows, but with updated currency

Engineering note

This will be an engineering task.