Background

We will be running Big English App fundraising banners on iOS and Android

• Dates:
  • 2025-12-02
  • 2025-12-31
• Countries
  • AU, CA, NZ, IE, GB, US

The Task

• Check results for any A/B tests that have been run, add impressions to A/B test sheets from Fundraising
• Pull benchmark data from the App Fundraising sheet
• Collect impression data before 90 days after end of campaign
• Analysis:
• Highlights differences YOY that we need to pay attention to
  • Do this through the YoY comparison doc - is that totals or banners only
  • YoY doc is all donations during campaign period (banners & app menu)
  • Expand to add app menu and banners separately (SN make a table)
• Avg gift changing (in YOY)
• Banner Engagement CTR across both apps per unique user
• Breakdown of donations through banners vs app menu for campaign period.

Reference: App Donor Experience Campaign Indicators IT and NL Campaigns

Internal Tracking (Ongoing): Data