For the Active Recurring audience, Acoustic list sizes are much lower than the equivalent counts from Metabase/Civi. The gap is wider than normal and is blocking list delivery for 6C (English-speaking countries).
[[[ https://wikimedia.slack.com/archives/C045WH0QYS2/p1762849880003399 | Slack for reference ]]]
Historical reference: in August (Cookie email 1), Acoustic returned ~550k for Active Recurring in 6C; current counts appear well below that despite additional EN acquisition.
What’s Been Tried So Far
Civi queries
- Context cohort (segments 500/600; statuses 20/25/30): 976,683 (excludes master suppression; doesn’t directly include opt-in/MGF suppression).
- Closer to Active Recurring (segments 400/450; statuses 2/12; excludes master suppression): 314,748 — closer to Acoustic counts.
Acoustic spot checks
- Using AF_has_active_recurring_donation = Yes but relaxing segment/status filters returned very low results (~3,100), suggesting field/definition misalignment.