For a reimage the server will be out of service anyway and having the latest firmware will make reimages smoother (one of the old maps nodes could only PXE boot reliably after I had upgraded the years old firmware).
We could add a new option "--update-firmware" to the reimage cookbook, which check if it's a Dell (since the firmware cookbook doesn't support Supermicro yet) and runs the sre.hardware.upgrade-firmware cookbook before the actual reimage.
(Opened after an IRC discussion with Manuel, adding him as subscriber)