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Dashboard for tracking CTR for Growth's "48 hour" newcomer notifications
Open, MediumPublic3 Estimated Story Points

Description

Follow up to: T407431: Growth's "48 hour" newcomer notifications: end A/B test experiment & release changes

User Story:
As the Growth team, I want reliable product health metrics that track engagement with newcomer notifications, so I can understand which messages draw interest and lead to clicks or taps.

Acceptance Criteria:
Create an analytics dashboard that displays the aggregate CTR for each of the following notifications:

  • Get started
  • Re-engage
  • Keep going

In dashboard description provide a short definition of each notification audience, or link to: T407431

Example descriptions:

  • Get Started: at 48 hours, delivered to users with 0 edits
  • Keep Going: at 48 hours, delivered to users who have completed 0 suggested edits, but at least one edit, and less edits than max (max configured in Community Configuration)
  • Re-engage: at 48 hours, delivered to users who have completed at least 1 suggested edit, but less than max (max configured in Community Configuration)

Notes:

Event Timeline

KStoller-WMF moved this task from Inbox to Needs Prioritization on the Growth-Team board.
KStoller-WMF renamed this task from Tracking for Growth's 48 hour newcomer notifications to Dashboard for tracking CTR for Growth's "48 hour" newcomer notifications.Nov 19 2025, 6:54 PM
Michael updated the task description. (Show Details)
Michael updated the task description. (Show Details)
Michael updated the task description. (Show Details)
Sgs removed the point value 3 for this task.
KStoller-WMF set the point value for this task to 3.

I was discussing with @Iflorez about this task today and she mentioned she has already reused metrics from an experiment for a product health dashboard by referencing them somehow, see metrics_catalog.yaml. It would be great if we can get a pointer to one of this dashboards, to get inspiration from.