Pass through app_install_id from donate wiki to civi
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	Cstone
	Dec 1 2025, 9:09 PM

Description

User story

As a product manager running a donation experiment on the Apps, I want to be able to know total amount given / unique, or "average donor value" so that I can begin to understand the lifetime value of an App donor, and use this metric to evaluate donations (Native donations AND webpay/donate.wiki donations) originating from in-app experiments

Task

When app donations don't use the native flow they go through donate wiki, we have the app_install_id going into utm_key for the native donations, add it in for the browser ones too

Details

Related Changes in Gerrit:

	Subject	Repo	Branch	Lines +/-
	Pass through app_install_id from donate wiki	mediawiki/extensions/DonationInterface	master	+7 -0

Customize query in gerrit

Related Objects
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		Status	Subtype	Assigned	Task
		Open		None	T405536 Send App `app_install_id` value to FR Tech data to improve app donation tracking
		Resolved		Cstone	T411416 Pass through app_install_id from donate wiki to civi

Event Timeline

Cstone created this task.Dec 1 2025, 9:09 PM

Restricted Application added a subscriber: Aklapper. · View Herald TranscriptDec 1 2025, 9:09 PM

HNordeenWMF updated the task description. (Show Details)Dec 1 2025, 9:42 PM

HNordeenWMF added a parent task: T405536: Send App `app_install_id` value to FR Tech data to improve app donation tracking.

This is high priority from the Apps perspective: less than 50% of Android donations are native GPay, and we have an experiment running in Big English right now that depends on this data. @AKanji-WMF could you let me know when is the soonest ya'll can fix this?

HNordeenWMF added a subscriber: AKanji-WMF.Dec 1 2025, 9:48 PM

AKanji-WMF moved this task from Triage to Sprint +1 on the Fundraising-Backlog board.Dec 2 2025, 6:00 PM

AKanji-WMF moved this task from Sprint +1 to Current Sprint on the Fundraising-Backlog board.Dec 2 2025, 10:58 PM

Cstone mentioned this in T411535: [XS] Send app_install_id from Android for Web payments.Dec 3 2025, 5:26 PM

@Pcoombe did the donate wiki piece today, so it will get to payments wiki

Change #1214740 had a related patch set uploaded (by Cstone; author: Cstone):

[mediawiki/extensions/DonationInterface@master] Pass through app_install_id from donate wiki

https://gerrit.wikimedia.org/r/1214740

gerritbot added a project: Patch-For-Review.Dec 4 2025, 4:23 AM

Change #1214740 merged by jenkins-bot:

[mediawiki/extensions/DonationInterface@master] Pass through app_install_id from donate wiki

https://gerrit.wikimedia.org/r/1214740

ReleaseTaggerBot added a project: MW-1.46-notes (1.46.0-wmf.7; 2025-12-16).Dec 4 2025, 5:00 PM

Maintenance_bot removed a project: Patch-For-Review.Dec 4 2025, 5:31 PM

We deployed this today, my test donation has the utm_key with the app_install_id value in it

Cstone claimed this task.Dec 8 2025, 8:56 PM

Cstone added a project: Fundraising Sprint: Xiaolongbao.

Cstone moved this task from Backlog to Done on the Fundraising Sprint: Xiaolongbao board.

XenoRyet closed this task as Resolved.Dec 15 2025, 8:30 PM

XenoRyet set Final Story Points to 2.

Damilare mentioned this in T412831: Fundraising Sprint X Summary.Dec 16 2025, 2:46 PM

Pass through app_install_id from donate wiki to civiClosed, ResolvedPublicActions