5-day mark = December 7th at 18:00 UTC

Background

Early on in the release of Year in Review, we want to check the funnel metrics to ensure enough users are seeing the feature on Android and iOS, and catch if there are any areas to improve upon.

5-day indicators for iOS & Android

• Android Funnel check
  • KI 0.1 - At least 48% of active app users during the time period see the Year in Review prompt
    • Baseline: 48% of iOS uniques saw the prompt
  • KI 0.2 - At least 5% click through rate on the Year in Review announcement
    • Baseline: 5% of iOS prompt impressions opened Year in Review
  • KI 0.3 - At least 36% of those who enter the feature view more than 2 slides
    • Baseline: 36% of those who entered viewed more than 2 slides last year
  • KI 0.4 – At least 0.2% of engaged users make a donation through the feature
    • Baseline: iOS saw 0.2% of engaged users make a donation.
• iOS Funnel check
  • KI 0.1 - At least 48% of active app users during the time period see the Year in Review prompt
    • Baseline: 48% of iOS uniques saw the prompt
  • KI 0.2 - At least 5% click through rate on the Year in Review announcement
    • Baseline: 5% of iOS prompt impressions opened Year in Review
  • KI 0.3 - At least 36% of those who enter the feature view more than 2 slides
    • Baseline: 36% of those who entered viewed more than 2 slides last year
  • KI 0.4 – At least 0.2% of engaged users make a donation through the feature
    • Baseline: iOS saw 0.2% of engaged users make a donation.
• Add open-text responses from Android and iOS survey into spreadsheet (unformatted)