Update:

• Research team for this project has been assembled and roles and responsibilities assigned.
• Initial project timeline has been developed.
• Survey drafting is underway

Weekly update:

• Coordinating an unconference session at upcoming WE3/FA offsite for input to survey draft.
• Survey drafting continues

Weekly update:

• Survey draft to be shared early next week.
• Decision to be made early next week on Qualtrics or Limesurvey administration
• Tentative plan to field in English and in Spanish

Weekly update:

• survey draft shared with stakeholders, input incorporated into draft.
• qualtrics will be used to field survey.
• will attempt to field ASAP once survey draft finalized and approved by stakeholders
• survey privacy statement requested and received

Weekly update:

• survey draft approved
• survey revised based on feedback and on initial user testing in Userlytics
• english survey draft finalized and sent out for translation
• QS logistics prep underway
• english survey draft programmed in Qualtrics

Weekly update:

• Surveys fielded on-platform on English and Spanish Wikipedias
• Responses are tracking for undeployment on Monday March 2.
• Adopted staggered survey fielding schedule on Prolific based on screening / pilot results suggesting that:
  • Most respondents recruited through Prolific self-report visiting Wikipedia at least once in the past 30 days (this persists even when we introduce messaging normalizing not reading Wikipedia)
  • Extended pilot testing and additional screening means we have to increase budget for this project (add $ to our Prolific account)
• Staggered survey fielding schedule on Prolific:
  • Nationally-representative surveyed in English for US and UK (launched 2/26, mostly complete as of 2/27)
  • Spanish survey launched 2/27
  • Oversample of non- / infrequent Wikipedia readers to field March 2 in English and Spanish (as needed). We will screen respondents based on their self-reported Wikipedia reading and only contact those who say they haven’t visited in the past 30 days.
    • Methods note: this means that Wikipedia reading frequency will not be “representative” of even Prolific panelists, but we want to ensure that we have a substantial number of non- / infrequent readers
    • If necessary, Spanish oversample may also include geographic oversamples to ensure reasonable sample sizes in top Spanish Wikipedia markets (Spain, Mexico, southern Cone, Colombia/Venezuela)
• Preliminary data cleaning and analysis is underway to facilitate oversampling / speed up final analysis process

Weekly update:

• Data collection has been completed on:
  1. English on-platform survey sample
  2. Spanish on-platform survey sample
  3. US/UK nationally-representative English language Prolific samples
  4. “Open” - no demographic or geographic requirements - English language Prolific sample
  5. “Open” - no demographic or geographic requirements - Spanish language Prolific sample
• We recommend closing data collection
  • Successfully collected substantial survey samples of both on- and off-platform audiences
  • Oversamples of those self-identifying as non-readers (have not visited in past 30 days) in English and Spanish have yielded subsamples of non-readers that are sufficiently large to enable subgroup analysis:
    • English Prolific non-reader respondents (n≈350)
    • Spanish Prolific non-reader respondents (n≈250)
  • Geographic distribution of Spanish Prolific respondents is different from that of Spanish Wikipedia readership, but provides reasonable representation of major geographic blocs (ie, Spain, Mexico, Colombia/Venezuela, southern cone of South America). Note however that Prolific respondents from southern cone are very disproportionately from Chile.

Weekly update:

• Data cleaning completed and survey response analysis and visualization process is underway
• On-platform responses matched to Quicksurvey initiations. Weighting and webrequest data analysis to come next.

Weekly update:

• Analysis continues
• Draft deck sharing results expected by end of next week

Weekly update:

• Preliminary results shared with @ovasileva
• Draft deck shared with @DKumar-WMF for review

Update:

• Results delivered to @ovasileva.
• Shareout to all-readers staff group scheduled for April 16.