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Set up QuickSurvey for continuous research recruitment
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Description

Description:

We would like to set up a QuickSurvey that allows readers or editors to opt in to ongoing research recruitment for Wikipedia and other Wikimedia projects. This survey will serve as a lightweight entry point to the Wikimedia research participant list and support continuous research recruitment for future studies.

The survey should present a single prompt with a clear call to action that links to an external sign-up page.

Proposed QuickSurvey copy:

Would you like to take part in research studies for Wikipedia and other Wikimedia projects?
Join our research participant list to receive invitations to research studies.

CTA button:
Sign up here

CTA behavior:
Clicking the CTA should open the external research participant sign-up page in a new tab: https://airtable.com/appNd1Rm2PloP90vU/shrrlYUCN9B795mTx?

Target Audience:

TBD (likely newcomers and potential newcomers (some fraction of logged out users))

Acceptance criteria:

The QuickSurvey is live and displays the approved question and CTA text
Users can successfully navigate from the survey to the research sign-up page
The survey can be reused for ongoing and future research recruitment needs

Note: This task is intended to support continuous research recruitment rather than a time-bound study. The wording should remain generic and broadly applicable across Wikimedia projects.

Event Timeline

KStoller-WMF moved this task from Inbox to Needs Estimation on the Growth-Team board.

Change #1225143 had a related patch set uploaded (by Aarohisharma3; author: Aarohisharma3):

[mediawiki/extensions/QuickSurveys@master] Add i18n messages for continuous research recruitment survey

https://gerrit.wikimedia.org/r/1225143

i've added the necessary i18n message keys for the continuous research recruitment survey and successfully tested the implementation locally.

Gerrit Change: https://gerrit.wikimedia.org/r/c/mediawiki/extensions/QuickSurveys/+/1225143

Changes Made:

Added three new i18n message keys to en.json:
ext-quicksurveys-research-question: "Would you like to take part in research studies for Wikipedia and other Wikimedia projects?"
ext-quicksurveys-research-description: "Join our research participant list to receive invitations to research studies. Thank you!"
ext-quicksurveys-research-privacy-policy: "Your responses are anonymous and will help improve Wikimedia projects."

Change #1225143 abandoned by Aarohisharma3:

[mediawiki/extensions/QuickSurveys@master] Add i18n messages for continuous research recruitment survey

https://gerrit.wikimedia.org/r/1225143

Change #1226864 had a related patch set uploaded (by Aarohisharma3; author: Aarohisharma3):

[mediawiki/extensions/WikimediaMessages@master] Add i18n messages for QuickSurveys continuous research recruitment

https://gerrit.wikimedia.org/r/1226864

Notes from estimation:

  • We need legal approval.
  • We need a final audience defined by @dchen
  • This task does NOT include launch, we should create a subtask with launch details.

@dchen - before Growth completes this task, we will need to ensure Legal is OK with this. Have we done this before on other teams / projects?

Also, we'll need to define the audience.