Please provide all the following information:

Context & Description

The WMF Communications team and WMF apps teams request support from the WMF Design Research team to source qualitative feedback from potential users around the WP25 Peak 3 experience, intended to drive downloads of the Wikipedia app when officially launched later this year (anticipated in April or May). See the Peak 3 project brief.

Research Goals

Set up one or more unmoderated usability tests on Userlytics in which participants are asked to interact with one or more Baby Globe animations and potentially follow embedded links to the relevant app store in order to provide the project stakeholders with qualitative insights about the ways in which Baby Globe and its forthcoming animations do or don't engage and interest potential future users. The insights emerging from this limited study will directly inform the form and direction of future iterations of this concept.

An early example of what the Baby Globe animated experience may look like can be found here.

Expected Deliverable
A series of user videos depicting users interacting with Baby Globe for the first time, as well as a limited research report summarizing findings from the corpus of recordings.

Estimated Effort

Low effort, requiring 2 weeks of partial researcher time for setup, analysis, and reporting.

Priority
High priority and impact for the WP25 campaign to promote downloads of the apps.

I need this task resolved in:

1 month. (The research insights need to be delivered by the end of February at the latest)

For use by WMF Research team; please leave everything below as it is:

Does the request serve one of the existing Research team's audiences? If yes, choose the primary audience. (1 of 4)
What is the type of work requested?
What is the impact of responding to this request?
Support a technology or policy need of one or more WM projects
Advance the understanding of the WM projects.
Something else. If you choose this option, please explain briefly the impact below.