Please refer to https://www.mediawiki.org/wiki/Product_Analytics#How_to_get_help_with_data_or_analysis for help answering these prompts

What team/program is this request for? OW1 and OW3

What are you requesting? Reader - Contributor funnel projections spreadsheet

What is the problem you're trying to solve? We need to understand what impact we can expect on the contributor side based on projections and assumptions from the reader side for FY26/27 and beyond.

What decision will you make or action will you take with the deliverable? We need to map out the following scenarios:

• We keep our conversion rate from reader to editor steady and bring in a lot of new people because of reader interventions
• We increase our conversion rate from reader to editor and bring in a lot of new people because of reader interventions
• We don't increase our conversion rate and/or we don't see the success we're hoping for on the reader side. By how much do we need to increase our retention rate to get to 2x retained editors, assuming a much more conservative growth

We will make prioritization decisions based on these scenarios for what to focus on for contributors. For instance, if we can assume that we're getting A LOT more people to become active logged-in readers that turn into editors without advertising editing much, then we should focus on making sure increased backlogs remain manageable, so that we can ensure retaining editors who are already part of the community, rather than investing in advertising editing to get even more readers converted to editors.

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