Put together a rough draft of the reader to the editor funnels that we will use for modeling projections.
Identify where we have numbers and where we have gaps.
Consider:
Initial brainstorming and notes in Audience Funnel Metrics - Notes
| Status | Subtype | Assigned | Task | ||
|---|---|---|---|---|---|
| Open | kzimmerman | T418636 Reader - Contributor Funnel Projections | |||
| Resolved | MNeisler | T418785 Rough draft of reader to editor funnels |
Quick update: We've completed an initial draft of retained editor projections based on projected account registrations, conversion rates, retention rates, and editor attrition rates. This has been split out into monthly numbers over 2 years to see the impact more gradually:
Next steps based on conversations with @SonjaPerry:
Resolving this task as we have completed the initial modeling projections based on different pathways to becoming a contributor, including projected attrition rates and incorporation of readers' estimates.
Additional work to reconcile Contributor APP projections and high-level Contributors metrics tracking is being tracked under T422959