Background
The Wikipedia app now allows users to specify some or many articles they're interested in and then receive daily or weekly recommended articles. This is not possible on desktop. This has been raised on the wishlist.
In FY2627 Q1/Q2, we are running an experiment to give reading recommendations to new account holders on web (https://phabricator.wikimedia.org/T435396). Users who select interests will receive recommended articles based on those seed interests, while users who do not provide interests will receive general recommendations of high quality articles. We will see whether receiving daily recommended reads on web will affect internal referral rates (indicating that more of the page views in Wikipedia are coming from their activity within the domain rather than coming from external search engines) and user retention. We plan on having results from the experiment to share with the community by the end of Q2 (Dec 2026).
If the experiment is successful, we will look at options to scale the recommended articles to all users on web, or perform further testing based on our learnings.
User story
As a reader I want to discover content related to topics I'm interested in.
