Maniphest T421179

Deploy Explore feed revamp with 50% holdout group
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	HNordeenWMF
	Mar 24 2026, 9:16 PM

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Description

We are aiming to have an AB test released by May 18, 2026. After 15 days, we will scale to 100% of users (Separate task)

Background

We're redesigning the Explore feed: a two-tab experience where 'Community' surfaces Wikipedia's best editorial content in a familiar, scannable format, and For You delivers a full-screen, immersive experience personalized to your interests, reading history, and location.

We need to be able to measure the impact of this improvement on retention and engagement.

Requirements

The release with the Explore fFeed revamp should only be made availalbe to 50% of Android users.
Analytics must be able to tell if users are engaging with the revamped explore feed, or the current explore feed
Analytics must be able to measure Uninstalls for the holdout group (release before the explore feed revamp), compared to the release with the explore feed revamp

Related Objects
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		Status	Subtype	Assigned	Task
		Open		None	T407990 Explore Feed Revamp 2025-2026
		Open		None	T421179 Deploy Explore feed revamp with 50% holdout group

Event Timeline

HNordeenWMF created this task.Mar 24 2026, 9:16 PM

HNordeenWMF triaged this task as Medium priority.

HNordeenWMF moved this task from Backlog to P2 (Sprint After Next) on the Explore Feed Redesign on Android App board.

HNordeenWMF moved this task from Incoming tasks from backlog to Needs Engineering Sync (P2) on the Wikipedia-Android-App-Backlog (Android Release - FY2025-26) board.

HNordeenWMF moved this task from P2 (Sprint After Next) to P1 (Next Sprint) on the Explore Feed Redesign on Android App board.Mar 30 2026, 2:59 PM

HNordeenWMF moved this task from P1 (Next Sprint) to P2 (Sprint After Next) on the Explore Feed Redesign on Android App board.

HNordeenWMF moved this task from P2 (Sprint After Next) to Backlog on the Explore Feed Redesign on Android App board.Mar 30 2026, 8:33 PM

HNordeenWMF moved this task from Needs Engineering Sync (P2) to Blocked/Waiting on the Wikipedia-Android-App-Backlog (Android Release - FY2025-26) board.Mar 31 2026, 4:05 PM

JTannerWMF moved this task from Blocked/Waiting to Needs Engineering Sync (P2) on the Wikipedia-Android-App-Backlog (Android Release - FY2025-26) board.Apr 14 2026, 4:15 PM

HNordeenWMF moved this task from Backlog to P2 (Sprint After Next) on the Explore Feed Redesign on Android App board.Mon, Apr 20, 10:16 PM

HNordeenWMF edited projects, added Wikipedia-Android-App-Backlog; removed Wikipedia-Android-App-Backlog (Android Release - FY2025-26).Mon, Apr 20, 10:58 PM

HNordeenWMF moved this task from Needs Triage to Up Next on the Wikipedia-Android-App-Backlog board.Mon, Apr 20, 10:59 PM

HNordeenWMF updated the task description. (Show Details)Tue, Apr 28, 9:03 PM

HNordeenWMF moved this task from P2 (Sprint After Next) to P1 (Next Sprint) on the Explore Feed Redesign on Android App board.Tue, Apr 28, 10:19 PM

HNordeenWMF edited projects, added Wikipedia-Android-App-Backlog (Android Release - FY2025-26); removed Wikipedia-Android-App-Backlog.Tue, Apr 28, 10:24 PM

HNordeenWMF moved this task from Needs Engineering Sync (P2) to Ready for future sprints (P1) on the Wikipedia-Android-App-Backlog (Android Release - FY2025-26) board.Tue, May 12, 3:57 PM

HNordeenWMF raised the priority of this task from Medium to High.Tue, May 12, 4:05 PM

Seddon moved this task from Ready for future sprints (P1) to Current Sprint (P0) on the Wikipedia-Android-App-Backlog (Android Release - FY2025-26) board.Tue, May 12, 4:43 PM