User Story:

As a newcomer who has just created an account from the Main Page, I want to be guided to a clear and personalized starting point so that I understand what to do next and can begin contributing right away.

Background:

Newcomers who create accounts from the Main Page are often returned to the Main Page after registration. This experience lacks clear next steps, personalization, and guidance, which may hinder activation. This task proposes an experiment to redirect these users to their Homepage immediately after account creation to provide a more structured and supportive onboarding experience.

Problem:

After account creation, newcomers need a clear landing experience that helps them get started.

Currently:

• Many accounts are created from the Main Page In past analysis, ~30% of new accounts were created after visiting the Mainpage.
• Users are returned to the Main Page post-registration
• The Mainpage is content-dense and not designed for onboarding
• Why so many automated "Welcomes" and competing calls to action?
• 
• This may contribute to confusion, drop-off, and lower activation rates.

Hypothesis:

If newcomers who create accounts from the Main Page are redirected to their Homepage after registration, they will be more likely to engage with onboarding features and complete constructive edits, leading to improved activation and retention.

Experiment Design:

• Target group: Newly registered users who create accounts from the Main Page
• Treatment: Redirect users to their Homepage immediately after account creation
• Control: Existing behavior (return to Main Page)
• Platform: Prioritize mobile, but include desktop if feasible
• Metrics:
  • Constructive activation rate
  • Constructive edit rate
  • 2-week retention

Acceptance Criteria:

• Consider instrumentation to confirm entry point (Main Page account creation)
• Experiment is implemented and gated to users who create accounts from the Main Page
• Users in the treatment group are reliably redirected to their Homepage
• Metrics are tracked and analyzed against control group