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Remove the Welcome Survey
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Description

User story

As a new account holder,
I want to begin using Wikipedia immediately without being asked to complete a survey,
so that I can quickly start exploring or contributing without interruption.

Background

The current Welcome Survey introduces friction at a critical moment in the user journey (immediately after account creation).
Key issues:

  • Interrupts momentum: Users are prompted with a survey before they have a clear sense of what they want to do.
  • Low perceived value: The purpose of the survey is not clear to users, and it does not provide immediate, visible benefits.
  • Redundant data collection: Much of the same intent can be inferred from user behavior (entry point, early actions).
  • WMF and the Community has limited visibility into responses T394559: Welcome survey data: access to response data

The Growth team is shifting toward:

  • Inferring user intent from behavior and entry points
  • Using contextual, in-product prompts instead of a one-time survey
  • Integrating personalization directly into the user experience
  • Learning more about newcomers via continuous research interviews and one-off surveys
Open questions
  • Are there any objections to disabling the welcome survey before we have better in-product customization?
  • Should the survey be fully removed or temporarily disabled behind a feature flag? // When do we complete the full removal of unnecessary code from the GrowthExperiments extension?
Acceptance criteria
  • The Welcome Survey is no longer shown after account creation on any platform
  • No users are routed to the survey via direct or indirect flows
  • Existing account creation flows complete without interruption
  • There is no regression in account creation completion rate

Event Timeline

@KStoller-WMF this one makes me sad but I don't think you're necessarily wrong. One thought: rather than just removing it, why don't we think about it less as a survey and more as a simple onboarding flow? So instead of "Why did you create your account today?" with a dropdown and this being purely extractive, we have a "What do you plan to do?" with buttons maybe like:

And then the log data on these button clicks would functionally act in a similar way to the Welcome Survey data. Caveat that it's been a long time since I've created an account so I don't fully understand the existing flow and the above perhaps makes no sense.

@Isaac - thanks for the feedback!

I gave this task a rather controversial title in order to help prompt discussion because I really think a change is needed because we no longer have easy access to survey results T394559: Welcome survey data: access to response data. But there isn't a plan to move this task forward.

What you are describing is closer to what we hope to accomplish here: Using contextual, in-product prompts instead of a one-time survey and integrating personalization directly into the user experience.

Some ideas here: T425725#11903233

I gave this task a rather controversial title in order to help prompt discussion because I really think a change is needed because we no longer have easy access to survey results

Love it -- it got me to think deeply about what I actually wanted here as opposed to just defending the Welcome Survey as status quo.

What you are describing is closer to what we hope to accomplish here: Using contextual, in-product prompts instead of a one-time survey and integrating personalization directly into the user experience.
Some ideas here: T425725#11903233

Thanks for linking these two up! I'll likely give more feedback under the auspices of WE1.9 but I think if we're going to go this route, I'd like to see us push it a little bit further to reach the point where, to the editor, they're just exploring / customizing their Homepage and nothing about it feels like a survey or unwanted friction (to your Key Issues summary).

@KStoller-WMF Since we're considering reworking the Welcome Survey in FY 26-27 Q1 to use questions that will inform the new editor experience, is removal still something we'd like to consider?

Good point, let's decline this task and instead consider related work as subtasks under this epic: T430058: [EPIC] Account Setup (DE1.3.1 - early onboarding)

KStoller-WMF renamed this task from Remove the Welcome Survey to Remove the Welcome Survey (DE1.3).Jun 24 2026, 2:20 PM
KStoller-WMF renamed this task from Remove the Welcome Survey (DE1.3) to Remove the Welcome Survey.