User story
As a new account holder,
I want to begin using Wikipedia immediately without being asked to complete a survey,
so that I can quickly start exploring or contributing without interruption.
Background
The current Welcome Survey introduces friction at a critical moment in the user journey (immediately after account creation).
Key issues:
- Interrupts momentum: Users are prompted with a survey before they have a clear sense of what they want to do.
- Low perceived value: The purpose of the survey is not clear to users, and it does not provide immediate, visible benefits.
- Redundant data collection: Much of the same intent can be inferred from user behavior (entry point, early actions).
- WMF and the Community has limited visibility into responses T394559: Welcome survey data: access to response data
The Growth team is shifting toward:
- Inferring user intent from behavior and entry points
- Using contextual, in-product prompts instead of a one-time survey
- Integrating personalization directly into the user experience
- Learning more about newcomers via continuous research interviews and one-off surveys
Open questions
- Are there any objections to disabling the welcome survey before we have better in-product customization?
- Should the survey be fully removed or temporarily disabled behind a feature flag? // When do we complete the full removal of unnecessary code from the GrowthExperiments extension?
Acceptance criteria
- The Welcome Survey is no longer shown after account creation on any platform
- No users are routed to the survey via direct or indirect flows
- Existing account creation flows complete without interruption
- There is no regression in account creation completion rate